Who is Veronica?
Veronica helps impact-driven small business entrepreneurs expand their impact and income by stealing the principles of start-up scaling.
Key Takeaways
1. A person in business might be stellar at whatever it is they do but it doesn't necessarily mean they have the tools to scale the business.
2.. One of the major tools is to create systems.
3. To grow your business, hire people different to you, not "mini-me's"
Valuable Free Resource or Action
Veronica has a roadmap at https://veronicakirin.com/roadmap
A video version of this podcast is available on YouTube :
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Transcript
Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
SUMMARY KEYWORDS
veronica, empire, scaling, business, hire, toolbox, small business owners, roadmap, book, multiple income streams, systems, realise, today, people, expand, hamster wheel, order, starting, brilliant, life
SPEAKERS
Veronica Kirin, Stuart Webb
Stuart Webb 00:23
Hi, and welcome once again to It's not rocket science, five questions over coffee. That's five questions of coffee. No coffee today, I'm already caffeine out and the you don't want too much, or whatever I've already had for too much. So this is just a nice water with a piece of lime in it to keep me hydrated. But I'm here today with Veronica Kira, and I'm really looking forward to this conversation. Veronica helps real with real small, small business entrepreneurs to expand their empire. She talks about empire building, oh, it's gonna be a great conversation because I think empire building is a hugely interesting concept. So, Veronica, I'm really looking forward to this conversation. Welcome to It's not rocket science, five questions over coffee.
Veronica Kirin 01:06
Hi, Stuart. Thank you. And I actually, I'm drinking tea, not coffee as well. Well, over.
Stuart Webb 01:13
Yeah, years. So let's start with the first question. So can you describe those, those small business entrepreneurs who really want to build their empire? In a few sentences?
Veronica Kirin 01:25
Yeah, definitely. So I, you're going to be somebody who is ready to build your empire. If you've been in business for over two years, and you're starting to feel like you're hitting a ceiling. You don't know what that ceiling is. But for some reason, you can't seem to get to the next big leap, you have a bigger vision than what is happening right now. And it feels like you're constantly spinning your wheels. It's a hamster wheel that you're on, you can't get off of it. And it's actually really exhausting. And you're starting to wonder what the heck you were thinking in the first place?
Stuart Webb 01:52
Yeah, well, I think we've all had that feeling at one stage in our life. And we so So what sort of things do you think that most of those people have done to try and help themselves to overcome those sort of challenges before before they reach out for help?
Veronica Kirin 02:07
Yeah, so I have met a lot of entrepreneurs who dive into the books, take the courses, might even go on a retreat or two, they might hire a marketing director or a social media person to try to get the word out more because they think it just, it's about getting more customers and clients that if I can just get more clients and customers in, then everything will be okay, because it's actually a revenue problem. And in fact, it's not a revenue problem. The problem goes much deeper, which we'll talk about I think next.
Stuart Webb 02:40
Yeah, that's interesting. Because, because a lot of the time a lot of the a lot of problems. It isn't about the sort of the, the way in which you're presenting yourself, it's understanding your customer or something like that. It's getting into those sorts of things, isn't it?
Veronica Kirin 02:54
Yeah, well, it's about the scaling toolkit. So if you imagine that you have a toolbox of your business knowledge, you might be stellar at whatever it is that you do, like you're a photographer, you're an artist, you're really, really good at messaging and content development. That doesn't necessarily mean that you have a really big business toolbox. And to add to that, if you don't have scaling tools in your business toolbox, then that's where the hamster wheel starts to release. So
Stuart Webb 03:23
this is where we this is where we come to your valuable free action, I guess, which I'm going to display on a ticker beneath you now, which is, which is this is where we get interesting information from you the the the toolbox are a sight into that toolbox. Tell us about that. Yeah,
Veronica Kirin 03:40
yeah. So I am a skilling coach for small business owners, I steal the startup scaling tools and give them to small business owners because I was that small business owner, who was languishing in burnout, and had no idea that scaling was even allowed for small businesses, because they make it sound like it's only for Fortune 500 companies, which is just wild to me. And so I in the roadmap that you described that we see scrolling below, I've taken the three pillars of business scaling the three simple things that small business owners need to do in order to scale and can start implementing now. And I've put them into a guide that will identify where you are on the roadmap and what you need to do next in order to start to relieve that hamster wheel pain.
Stuart Webb 04:31
And, you know, you're talking about small business owners who don't have access to that. What are the sort of what are the sort of tools that you're talking about?
Veronica Kirin 04:40
Yeah, so I'm, I'm talking about things like creating systems for every actionable step within your company. So anything that's repeating in your company should be systemized and laid out a lot of entrepreneurs and small business owners that I meet are trying to hold everything in their heads. They haven't externalised their tasking, they haven't externally realise their systems or processes. And so when it comes time to take an action in the business, there's a lot of thinking that's going on and is exhausting them instead of leaving them in the creative space of the visionary CEO that they're trying to become. So one of the major tools I instal is to create systems, and then I help my clients. I've done a lot of the systems already, because I've had several businesses. So I'll show you the shortcuts into creating the system so that you can get into action and growth rather than into the just creating the things,
Stuart Webb 05:32
right, if you're talking my language, it's a lot of the stuff that I do, I sort of I spent a lot of my time scaling businesses, I took one business from 60 to 600 people. And the last thing you want to do is have absolutely no systems in place for 600 people because you would just never get anything done. You've got to have system to get to this.
Veronica Kirin 05:51
Even the hiring the hiring process. Like if you don't have a system and process for that you're hiring blind, and people don't realise that you need more than just a list of skills in order to hire someone.
Stuart Webb 06:01
Brilliant, brilliant. So what's the book or concept or talk that's really inspired you and that you think would be great value to the audience listening at the moment, and we have
Veronica Kirin 06:13
what's up everybody? Of course, you though, because you do such a good job with the show. So actually, I give one book to every single client when we start working together. And it's called the success principles. by Jack Canfield. Yes, he's the guy who wrote Chicken Soup for the Soul that threw me for a loop when people were recommending it to me way back in the day. But it is, I kind of call it my my Bible, like, it's one of those books you can crack open, it's actually right here behind me. You can just pull it open, flip to a page and have incredible impact in your life that day. And even though I've read it, and I've read it several times, it's still something that I pull open regularly. It truly, truly, truly changed my life. It's a whole story. I don't think we have time for it. But I can I can fundamentally say my life would not be what it is today without that book.
Stuart Webb 07:10
Oh, brilliant. I love hearing about books that have done that to people. I know that that changed my life. And it's actually by the founder of McDonald's, which actually is another great book along exactly the same lines. It's a really good book.
Veronica Kirin 07:21
Is that the Golden Arches book that you can about? Yeah, I have that on my e reader. And I haven't read it yet. Okay,
Stuart Webb 07:26
you gotta read that one. That's another one. That's your fundamentally, it's really inspiring for small people that are thinking to themselves, can I make this business bigger? And the answer is yes, you can. But you've just got to learn to let go of things delegate, which is another one of the things that I think people need to learn more of delegation is a key skill that so many people just, you know, they think it's going to be easier to sort of keep doing it myself, because it's difficult to learn how to delegate and I teach people just, it's four steps to delegate something. And once you've got those four steps, you can actually expand your environment here, expand the universe, because you can do so you know, this is a task I need you to do. Well, I can go and do something which I'm, you're better at than me. I can go and do something that I'm good at. You could do what you're good at, let's do the things together.
Veronica Kirin 08:08
Yeah. And a lot of business owners, I noticed try to hire, like many me's, they keep trying to find someone who can do what I do, but just like do it within this other area. And that's not what you want to be doing. You want to be hiring specialties in fragment yourself. So this area of the business gets better and this area of the business gets better and it just expands and expands. Oh, yes.
Stuart Webb 08:32
Yes. key skill for me actually dropped down. We spoke about this for many hours, I suspect is hire those people that are actually better at it than you are. Because you're creative. The last thing you want is another creative person. You need somebody who's a great Completer finisher, you need somebody who's great at a camp. So you go hire a great person, a captain leave the camps alone, because they no longer you what you're good at. Right?
Veronica Kirin 08:54
You're the visionary in your industry. That's why you started the business, you had a vision for your industry for your specialty. And that's where you need to stay. That's the lane that you should be staying in as founder and CEO.
Stuart Webb 09:07
So we come to what is probably the most important question here, which is what is the one question that I should have asked you, which I haven't yet that you would like me to have asked? And what's the answer to the question?
Veronica Kirin 09:21
So I think you sort of asked me what an empire is. And the answer to that question is a business that has multiple income streams and widespread impact. Basically people who want to leave a legacy but not just not just by staying in one lane, they want to be able to have impact through multiple income streams and multiple offerings.
Stuart Webb 09:43
I love that. I love that definition of an empire. I'm fairly sure that the Romans would have agreed with you and I know you've I know you've got a connection to two empires in places like Croatia, they probably have multiple incomes seat stream models. So what a great definition We're reaching the end of the podcast. This has been a really fascinating discussion with Ron, I'm really grateful for you spending some time with us, Veronica giving us this, this just a small insight into the idea of building an empire, which I think is absolutely brilliant. I really encourage you all, go to Veronica's website, which is Veronica kirin.com. Forward slash roadmap. That's Veronica v, r o n, IC, a k i n.com. Forward slash roadmap and go have a look at some of the stuff she's got on a website. It's really a fascinating journey into empire. And a fascinating journey to the sort of things you can do. There'll be, Veronica, it's been really brilliant spending some time today. If if you'd like to sort of hear from what we're doing here at the complete protein. Maybe you could to be watching today, because you'll have seen me send out an email yesterday with everything that's going to happen today with Veronica, go to TCA dot FYI, that's TC a dot FYI, real short, forward slash subscribe that gets you on to the newsletter. It also gives you an opportunity to find out what's going on. And if you're watching this and enjoy it, listen, tell your friends. Tell everybody you know about the podcast and get them to subscribe so that we can help the rest of the world to understand how to get their businesses scared as well. Veronica, it's been really brilliant spending some time with you. Thank you so much for spending a few minutes with us.
Veronica Kirin 11:21
Thanks, Stuart. It's been so fun.
Stuart Webb 11:23
No problem. And now we're going to try and find the right thing to leave us on the accurate I'm gonna have fun
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