Who is Mollie?
Mollie works with creatives, coaches, and brands who struggle to answer the question: how do I talk about my business online? She helps them figure out what to say, where to say it, and how to "wow" their clients with their online presence and client experience. Her goal is for them to feel confident about the content they're creating on their social media, website, and other marketing channels because it "feels" like their brand.
Key Takeaways
1. Many business owners assume that our prospects have a lot more knowledge about what we do; our services, our products, and they don't and so we speak to them as if they do. We need to remember that
2. Remember to speak to the client's problem, Focus on the client, and what they're really wanting or needing or the thing that they're struggling with. This will have a bigger impact for them than if you're talking about what you do and the features of working with you. That's all part of a good message
3. What's one thing people can do to improve their online presence? You need to be on video, Your prospects need to see your face, they need to get an idea of you, they want to see your energy that is what's going to attract people to you.
Valuable Free Resource or Action
https://mollie.mykajabi.com/social-content-ideas
A video version of this podcast is available on YouTube :
and on linkedin : https://www.linkedin.com/posts/stuartwebb_mollie-works-with-creatives-coaches-and-activity-6874038909647646720-vcPt
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Transcript
Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
SUMMARY KEYWORDS
molly, client, talk, work, ideas, mistake, give, people, resource, dreadful, content, question, inspiration, hear, brilliant, conversation, problem, speak, expert, helped
SPEAKERS
Stuart Webb, Mollie Marrocco
Stuart Webb 00:22
Hi, and welcome back to it's not rocket science by questions over coffee. This is a fight. I'm here with Molly Morocco. Maura, Molly Lou, Molly works with creatives, coaches and brands who struggle to answer the question, how do I talk about my business online, so she's really helping them to figure out figure out how to say what they're gonna say how to how to make it Wow, with their clients, and I'm really looking forward to the conversation we're gonna have today, Molly, welcome to It's not rocket science, five questions over coffee.
Mollie Marrocco 00:50
Thank you for having me. I'm excited to be here. Terrific. Well,
Stuart Webb 00:53
I hope you've got your coffee ready, or you've got some sort of warming drink, have some nice lemon water there just to keep me going. So let's start with the first question. I always like to start with Melissa, you know, what is the problem that your clients face that you're you see every day when you're working with them.
Mollie Marrocco 01:15
A lot of my clients don't really know how to talk about their business online, they really struggle to separate kind of what they're doing from what their client actually needs. So they end up kind of bragging about themselves a lot and talking about what they are doing. And they're not necessarily hitting on the certain notes that their clients or their audience actually needs to hear to get them to want to pay attention. Most people end up kind of talking about themselves. And they're not kind of saying those pieces that their client needs to hear to feel like they're understood, and that they actually understand the problem and therefore can solve it.
Stuart Webb 01:51
Yeah, it's that dreadful thing about the fact that you know your product really well. But you've forgotten the benefit it has to somebody buying it for the first time, don't you, you just you fail to see that because you're so close to the product, you're so in the in the woods of fail to see the trees around, you
Mollie Marrocco 02:07
know, that's entirely true. And especially what happens kind of what you're saying is that whole Curse of Knowledge idea, which is where we kind of assume that our client has a lot more knowledge about what we do our services, our products, and they don't and so we speak to them as if they do, we kind of speak to them as if they're in college, as opposed to being in like sixth grade, which is really where most of them are. And so we speak over their head a lot. And so really bringing down what we do at its most basic level, so that a middle schooler could understand it is going to help you reach a lot more people because chances are if they understood it at the level that you understand it and could speak that same language, they wouldn't have the problem that they're looking to you to solve anyways.
Stuart Webb 02:48
So what's the thing that you see them do so often, that actually doesn't help them to solve this, what are the things that you're sort of seeing them do, which, which are the mistakes that you're trying to help them solve?
Mollie Marrocco 02:59
So the biggest thing that I think that they do is that they're not actually speaking to the client's problem, they're not outlining it for them, if they're focused on the client, and what they're really wanting or needing or the thing that they're struggling with, then that's going to have a bigger impact than if they're talking about what they do, and the features and benefits of working with them. That's all part of a good message. But most people tend to focus heavily on that side of things and their own authority, instead of kind of focusing on what their client and what their audience needs, because here's the thing, people don't care about you, they care about what you can do for them. And so if you're really focused on that piece of things, then they start paying attention. And there's, I learned this recently, and I thought it was so fascinating. The first person to kind of teach you something ends up owning that information. And a lot of times, they end up being the go to expert in there, or you want to be the go to expert in their mind. So they want to work with you, you kind of have this like weird, you know, monopoly on that piece. And so that is where like, if you are educating your clients, and you are spending time doing that, it makes a massive difference, because they're going to go to you to get more of that information because they actually trust you, because you were the one who has made it obvious that you can solve their problem.
Stuart Webb 04:19
You know, I love that. I love that, that that message there that, you know, if you're the person that teaches something, something to somebody, you're the go to expert, that's a really great message to sort of get there. So, you know, taking it down to the simple level. So everybody sort of recognises you as the expert because you're the one that speaking clearest, you're the one that's speaking it in such a way that nobody can get that wrong is a great way of encapsulating what you're talking about. That's absolutely wonderful.
Mollie Marrocco 04:43
Yeah. And I think too, like a lot of times we think well somebody else has already said this, you know, we're not reinventing the wheel, but I think we've all experienced it in our own lives where you know, we will go and we'll have someone say something and it won't click and someone else will say The exact same thing and it's the energy or something about the way that that other person said it work hits for us, or we've heard it, and then we get new experiences and those new experiences, then make it land in a different way for us and make it make more sense. So I think for people who are kind of like, well, I don't have anything to add to this conversation. I mean, you might not, but that doesn't mean that you're not providing value. And that doesn't mean that you're not going to help your audience. So you know, say it, because the way that you say it is what's going to attract the people who really need you and want to work with you.
Stuart Webb 05:34
Love it. Absolutely love it. So I guess that takes us on to the to the valuable free action or the valuable free resource that you've got, which is, which I presume is something to do with? We've got scrolling across the screen belief that at the moment, can you describe to us exactly what we'll find when we go to molly.my kajabi.com, forward slash social hyphen, content, hyphen, ideas, I think I've got that right, I should make sure it's in the notes. Anyway,
Mollie Marrocco 06:00
great job, I know, I probably should have shortened that link. So I created a PDF, it's a 17, page PDF. And really, what it is, is, it's all different content ideas broken down for you by what your client needs to hear how you can talk about yourself. You know, I think there's a lot of different lead magnets and resources out there for people. But what I really like about mine, is that I took the time to kind of think about things that are going to be very specific and almost granular to your business. But at the same time, they're going to apply to a variety of different businesses, because I think sometimes it can, you know, people tend to be a little bit more general, but I really wanted to give people resources that they could use. So it's pretty much over a month's worth of content ideas. So yeah, so you can just kind of go through it and like, Put your finger on one and say, This is what I want to talk about today. And I think the other thing is, there's, there's a good amount of prompts one of the things that always happens to me, and it irks me, and every time I make the same mistake, when I get inspiration, I have to write it down immediately. So like I have a note on my phone, and I write stuff down. But what inevitably ends up happening is I only write a phrase or a couple of words. And then I'm like, full of all this inspiration. And I go back to it, no idea. No, I like couldn't even come up with a post about I couldn't even come up with a sentence about it. So I feel like when you have those inspirations like bonus tip, write down as much as you possibly can even if you voice text it to yourself, because that's what's gonna, like spark that inspiration. So that's what I tried to do in this resource was give you enough kind of prompting and enough examples of what you know, you might want to talk about. So it doesn't feel like I've got nothing with that it really kind of is robust and can give you some content ideas.
Stuart Webb 07:49
You know, I think I'm going to download that now. Because it's gonna be really a 17 pages. That's a lot of information. Yeah, that's, that's brilliant. Thank you so much for that. So let's just get on to Question for at this stage, which is the What's the concept or book which really inspired you and you think would be most impactful for our audience to hear about.
08:08
So one of the things that has always been really important to me, and also kind of frustrating for me on the kind of consumer end of things is when people tend to sell to you a lot, and they're not doing it from a place of serving first. And so my mentor is Rachel Peterson, and she's incredible. And one of the things that she has kind of taught me is you just want to serve, you want to do everything with an open hand, when you have a discovery call with a client when you are, you know, offering someone something, you want to give them as much value as possible. And they're going to want to work with you. And if they take what you have to offer, and they run with it, and they're successful, that's fine too, because they are still going to remember that you were the one who helped them get there. And I think a lot of times we can kind of like want to hide things behind a paywall, and make people have to, you know, pay for our good stuff. But at the same time, if you are like giving a tonne of free value and providing you know, value to someone, they're going to see that and say, Well, this is what this person is giving me for free, well, then I totally want to work with them. Because I know that if this is how much value and you know, amazingness I'm getting here, I'm going to get even more once I actually go to work with someone. So I just I hate sitting on a webinar and having someone waste my time with all these like sales pitches. It's like give me value. And if you help me, I'm going to want to spend my money with you because you've helped me so yeah, that's kind of my my biggest fear. I think
Stuart Webb 09:35
that's brilliant. And it's something that a mentor of mine has also drilled into me many years ago, which is, you know, when you're starting those calls with somebody start with being interested in them rather than try to be interesting to them. You know, start with that open hand as you said, be be interested in what they have got to say and what their problems are rather than trying to be interesting and kind of come up with the sparkle that somehow just doesn't quite meet their level and, you know, misses the point. So I think that's a brilliant message. I love what you've just done with that. And I'm going to be going to that that link in a few minutes time and making sure I've got that downloaded because I think 17 pages of value. So let's, let's come to the to the fifth question. And this is, this is the point where I can relax, thankfully, I don't have to think anymore. That's great. What's the question that I should have asked you? That I haven't yet? Once you've asked that question of yourself? Would you answer it for us, please?
Mollie Marrocco 10:26
Sure. So I think they the question that you should have asked me would have been what's one thing people can do to improve their online presence or like that? Yeah. So it's video, I think, you know, talking all of that stuff, like we need to be on video, people need to see your face, they need to get an idea of you, they want to see your energy like that is what's going to attract people to you. And like, I've had clients who, you know, I get on a call with them, they're like, I know, I want to work with you like, because they've taken the time to see the value that I've provided on video, and they feel like they already know me, you know, there's a relationship that kind of happens, where people see your face, they see your eyes, they hear your voice, they get to know who you are, and they feel like they know you because they're having this conversation with you face to face and looking in your eyes through a screen. But you know, it makes them feel like they know you and so then they want to work with you. And it kind of builds that know, like and trust factor in a way that, you know, doesn't happen if somebody is reading a blog post or an Instagram post or an article about you, they want to actually see you so a lot of people are scared to get on video, but it's really kind of like the way of the future and you just have to go out there and practice. It's, it can be intimidating. But if you practice and put yourself out there and start to figure out your flow, like you'll be great.
Stuart Webb 11:46
Yeah, I was gonna say, Well, you know, we're here on a video call today, we're doing this on video. It's, it's out there on the internet forevermore. And, you know, to be to be honest, you know, there is there is nothing wrong with making an occasional mistake in these things. Because people don't look at that. And, you know, I think that's what stops a lot of people. A lot of people are really worried about what if I make a mistake, or so while everybody else makes a mistake, we all occasionally do it. Nobody's gonna think very much of it. It's just a small mistake, just move past and, and do it and I I agree with you. You know, I started doing my blogs videos, and the first two were dreadful, and they're horrible to look back on. But hey, I've got better and I'm so well, you know, we all expect it.
Mollie Marrocco 12:31
Yeah, it's so true. And I think a lot of times we can kind of feel like oh my gosh, but they're going to be terrible. Yes, they should be and if you don't look back and say like, oh my god, I'm like cringing at myself over that then you haven't gotten better. You know? So it's really it's something that's super important to do. And I think not a lot of people are you know, taking as much time as they should and kind of putting that into video because you know, you can take a video piece of video content and share it you know, as opposed to you can like pull it down into smaller things make it a real make give you like it's there's just so much that you can do with the video
Stuart Webb 13:08
on your right is that they tap touch we you know, we we see the person we hear the energy we get to know whether or not that's a good energy for us. It works really well it works around particularly nowadays when none of us can see each other anyway because we've got these viruses and such like But enough of that we won't get there there. That's conclude the conversation by just saying you thanks so much for being with us. Molly, really appreciate everything you've said. Looking forward to seeing some of that stuff that you've got on that that site. Listen, people if you would like to get on the mailing list, which allows us to email to you on the day before we do these live so that you can actually watch people really interesting discussions like people with real expertise like Molly, go to this link which is https colon, forward slash forward slash TC a dot FYI, forward slash subscribe at TCA dot FYI fossa, subscribe, and get on the mailing list and then you can hear about these wonderful conversations. Molly, thank you so much for being with us. Really appreciate you taking the time. You've just delivered massive content and I really appreciate the time you've taken.
Mollie Marrocco 14:12
Thank you so much for having me. I really appreciate it and enjoyed myself. Okay,
Stuart Webb 14:16
thank you very much.
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