Who is Mark?
Mark is a leadership professional who has developed a unique tool. TeamLytica is a web-based team analytics tool that:
Analyses and identifies a team’s strength indicators allowing focus to raise their performance through immediate actionable insights
Is web-based, intuitive, simple and quick to complete with zero tech integration and instantly deployable – results in just twenty minutes
Has recently launched but whose benefits are already being realised by companies such as Boeing, Lockheed Martin, and NatWest
Has impactful and unique insights to improve team cohesion and actions to reduce stress and increase overall employee wellbeing
Is purposely different and complementary to other solutions like staff surveys and psychometric profiling tools
Allows for benchmarking and Team360 retests to help prove ROI on training spend
Key Takeaways
How do you offer value to your team? 2:28
Mark’s approach to measuring team cohesion. 4:12
Launching a self-serve platform. 5:30
How to get free stuff from the website? 6:50
Inspiration: Scouting. 9:07
Toxic masculinity and the core of gold. 10:47
Leaders need to be committed to their teams. 11:56
The importance of building trust in your team. 14:35
Valuable Free Resource or Action
https://www.teamlytica.com/solution/free/
A video version of this podcast is available on YouTube :
https://youtube.com/live/tkshPCTe-Uo
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Transcript
Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
SUMMARY KEYWORDS
team, people, mark, coach, litical, trainers, longer term, business, problem, psychometric, building, high performing teams, tool, spending, customers, report, leila, question, coffee, stress
SPEAKERS
Mark Hide, Stuart Webb
Stuart Webb 00:08
Hi again and welcome back to it's not rocket science five questions over coffee I have, I've just admitted to mark actually, my coffee is going cold, I've got a fresh one in front of me. But that's another story that we will refresh later on. Mark, I know you got a nice fresh cup of coffee in front of you. So, welcome to the podcast. Let's enjoy 1520 minutes talking about team dynamics, team cohesion, over a cup of coffee mark from Team litical. Welcome to the podcast.
Mark Hide 00:37
Thank you, oh, my coffee is warm and gorgeous.
Stuart Webb 00:41
As it should be, as it should be. So Mark, sort of talk us through the problem that you are looking to help businesses with and and the sort of the problems that you've seen that they get the get wrong, which you're trying to help them to correct.
Mark Hide 00:59
Short when I came into corporate life and said, set up a leadership and team development company 20 odd years ago seems like yesterday. And over the years I've struggled, I struggled to differentiate myself from the competitors in a crowded marketplace, all doing very similar things. And I decided to do something about it. And I created a web based app that analyses a team and how it works and functions together, my marketplace, our business coaches, trainers and HR professionals that I understand because that was me that 20 odd years. And I think the biggest challenge they have is to for new business development getting in that funnel getting inconsistent business. And the challenge is to be different. And there's an awful lot of business coaches out there all doing very similar things. So my platform helps them differentiate that helps them stand out from the crowd and creates a new way of talking to their customers and adding value to those teams and those leaders that they deal with.
Stuart Webb 01:56
That's an interesting problem anyway, what sort of things have you seen business leaders doing, which gets them into the problem of not having a cohesive team before you help to try and solve that problem.
Mark Hide 02:10
So the business coach or trainer, they, they tend to have come out of corporate life, they've gone on a course they bought in to an accreditation process, and they love being qualified in something, the majority of them, there's those like me that wanted to become a coach, but I can't because I ended up just telling rather than listening, because I think I know the answer is probably don't. So without that consistent approach, and how they're going to help their customers, they rely on referrals. And so therefore, they get challenged how they continue a long term business with a with a customer. Whereas what my platform loves team, the ticket enables a team to measure sorry, coach will try to measure a team here, then we've their professional magic, whatever that magic is, and then come back and really importantly, retest three 612 months later. And that gives them this brilliant thing of return on investment, which is like the Holy Grail for for coaches and trainers, it's very hard to quantify and to measure how much a team has improved. I believe I've achieved that. And I can do that with my platform.
Stuart Webb 03:13
Brilliant. So tell us, how do you offer value to your team litterer customers, both the coaches and our guests the end customer of that coach or, or your client question. So
Mark Hide 03:27
I do have a number of ways. First is I'm really passionate about this is this is a 20 year journey for me. And I want to help every team realise its potential every manager, give them an easier life and be more productive. So first thing I'm doing is building a community. These are good people, they're nice people, they're good. The people you want to do business with coaches and trainers are very passionate about what they do. So that community is important to me, and then giving them the resources to help them stand out in that credit marketplace. And they will probably use one of a plethora of psychometric profiling tools that range from free to hundreds of pounds. And they will do a very similar thing, which is allow the individual to assess themselves in their career. This report goes, Hey, yeah, that's me, Wow, this psychometric profile is so accurate. Well, of course it is because you've done it on yourself, then show it to their boss, show it to their partner home and put it in a drawer and it gathers dust, vast majority 10s hundreds of millions of pounds wasted. Whereas what I've built is something that I will analyse a team measures cohesion, stress morale, and 54 other colour coded matrix, I spent a lot of money making it very accessible. And it allows the coach to go in and work with that team and that manager, do some immediate quick wins, which makes them stand out and gain trust with that team. And then over a period of time implement longer term, either structural or behavioural changes to that team to get them from either stressed or apathy into what I call optimal performance, the top of that performance curve, and building that relationship investing in that team. Might be small things might be coaching might be training might be skills, and then coming back, as I say, and retesting, and enables that coach or trainer to have a longer term relationship with their customers, and hopefully see them good and improve their productivity and measure it along the way. So that's what I do.
Stuart Webb 05:15
So Mark, have you got any, any metrics, you could point to some success stories, you could just briefly tell that sort of give us an indication of that sort of longer term success of the cohesion of the team changing because of the interventions?
Mark Hide 05:29
That's a great question. So I originally launched this as a self serve platform directly into teams, and but my passion is with business coaches, and trainers and a consulting firm pick this up last summer. And they compared my report with another report, they were judging to see which one might be more appropriate, as part of their three initial tools they use with very senior leadership teams to consult with. And the the gentleman phoned me up, Matt phoned me up, and he said, we tested your platform. And we tested this other one on our same zoom call. He said, yours we introduced, and I sent the team off with the questionnaire and a packet of biscuits on a virtual call. He said, within 20 minutes, we were making positive changes to how our team operated, which is not quite as you can see, I'm very proud of that. And he said, and then with the other team, the guy took two and a half hours to explain how the software worked and how to utilise the results. And of course, we never picked it up. Because I think managers are time poor and they want quick wins. So we go straight in there, urgent actions, get it done, start moving the dial forward. He then implemented it with two of his clients at very senior leadership levels, with airline manufacturers, which are household names. And sadly, I can't tell you, but they are very big companies. And so yes, I'm really proud of the I got quite emotional, actually, because he asked me to actually analyse a team with having never met them. And we sort of nailed this team and that their main challenges and the opportunities for for them to go in and help that team progress. So it was good.
Stuart Webb 07:00
Love the story. Mark, there must be a great way that we can sort of get some free, free stuff from you to help us I'm gonna just put the website now scrolling across the bottom of the of the screen here, which is Team Politiker. Which is you know, it's not Analytica, it's team politica. So don't get don't get confused. Team litical.com. Tell us what can we get when we get onto that website? What what what great offers and, and stuff? Can we learn about team litical from that website,
Mark Hide 07:31
or I do like you, Stuart, great approach. So there's a number of things. Firstly, it's packed full of case studies. And so we try and give away lots of information about how that can be used in different industries and other culture training can use it was starting to build up a whole series of blog articles around the 54 different metrics, which is a problem, each of those metrics is a problem in a team somewhere. And we're going to be building up that bank. If you want to access the report, and you don't have a budget, or you just want to try it out, we do a free version, which will give you just cohesion, stress and morale and the nine categories scores. And that's free, you can just come in and access that and have a look through. And then you can just pick up the phone and talk to me because I'm quite generous, and I tend to give away too much. And I'm really happy to help a team and get stuck in and help them with their problems.
Stuart Webb 08:20
Mark, I love it. Because as you know, as I said, you know, the one thing that we believe in here on this particular podcast, if if we give massive pre sales value, it'll come back. So I love the approach. Yeah, good free stuff, love the love the the offer of picking up the phone and just talking to people. Because that if if anything for somebody who's cash strapped and then wants to move a bit forward, that'll might just give them enough momentum that they come back later and go now I really need to engage. So, Mark, thank you so much for that. Listen, we're getting to the real meat of this now, which is there must be a book or a course or a programme or something which has sort of inspired you which you want to sort of pass on to the to the audience listening, what is that book or course that you think would really add some value to the way that they would bring about some sort of cohesion in their team.
Mark Hide 09:07
My first inspiration and my first guide for people I spent my entire life in scouting, and it's been a an amazing family resource, motivator, whatever it might be. And I was taught Scout leadership and team working from seven or eight years old. And in fact, next week and a half term week. I'm up to Scotland with 22 young people will teach you ice climbing skills and slow holding and doing stuff teaching leadership to young adults. So that's that's really important to me. I'd love to stress that a couple of things. I'm I'm following a guy in America called Jocko Willink. And he's an ex US Navy SEAL he's he's a bear of a man he's but you know what if you take away the WHO raw American stuff underneath is a core of really good solid, valuable leadership and team working knowledge Insights and skills. And I really like what he does. There's a badge he had, which was, nobody's coming. It's down to you. And I just I have this little badge and I stick it up on the wall, because it's, it's not us, isn't it, we've got to work hard and get out there and knock on doors and make it happen. And the other person I really admire her approach is lady called Helen Pritchard. Now, Helen Tudor. She's a LinkedIn specialist. And she has his very down to earth, very simple, replicable, scalable way of using LinkedIn to develop your business. And if you're a coach or trainer out there wondering how to get further contacts, then I would check out her details. And it's very accessible. And she's good at what she does No, no rubbish, either. Just straightforward advice.
Stuart Webb 10:47
Mark, thanks. Yeah, no, I must admit the, there's an awful lot of we could talk for many hours, I suspect about people who are now beginning to form opinions of the way they should form team through some of this toxic masculinity. And, you know, there's, there's there are people that are in the news, we won't talk too much about them that are out in the sort of the eastern part of Europe that have recently been arrested, because they sort of spout a particular type of toxic masculinity. And so one thing I've learned over my years is that most of those people that have that sort of, they may be gruff on the outside, but the core Heart of Gold are the people that you look at and go, they'll make a great team, no matter what's going on around them, because they are focused on not only what they've got to do to move something forward, but how they bring everybody else with them, not forced them, not drag them, not push them ahead, but turn around, you know, you're coming with me. And I'm a great fan of the fact that, you know, most of the people that I've been working with in the past have those that will turn around and say my foot will be the first out of the helicopter when we attack the hill and the last foot off off the hill when we when we finish taking it. And that is what truly inspires me that you as a leader, you have to be committed as much as you'd expect anybody else to be committed, don't you?
Mark Hide 12:05
100%. And we're all people. And there's a really bit of old theory called Hertzberg as motivation theories, why we go to work, and we go to work, because we're tribal, we want to be with other people, we want to interact with other people and enjoy what we do. And if we get to work, and we will like a bit of pressure pressures, okay? Stress is okay, but not too much. And if you've got the wrong manager, or the wrong people in that role, then you come to work, and it's not enjoyable. So you're not likely to put your all into it. And when that team is cohesive and working well, and it's fired up, and it's aligned, it's got shared goals, and it's got energy and passion, and then it's going to drive forward and deliver whatever the role is, whatever the job is, they will do that, and they will deliver it at a high standard. So that's what I'm trying to aim for really
Stuart Webb 12:51
had a great comment from Leila. I do know Leila, pretty well. And, you know, she sort of talked about, it's a great tool. So, Leila, I hope you check it out. Because it is really quite an interesting tool. I've seen it it is simple to use. So thank you, Mark, where we're, I've been sort of asking you questions for the last 1015 minutes. And you must be fed up with me asking you all the questions that you didn't want to be asked. So what's the question you would like me to ask you? And then once obviously, you ask the question, you need to answer it. Otherwise, I should just be forced to make you answer it. So what is the question you would have liked me to have asked you.
Mark Hide 13:26
So the Holy Grail that people buy? Have you ever been in a high performing team? And because we all strive for it, but very few of us ever get there. And it's a joy when you're in a high performing team. It is pleasurable, it's exciting. You solve problems you didn't know you could. There's a high and you're waiting for that bubble to burst, but it's Pairing your Phone. It's an amazing feeling. And I've only been privileged to be in two high performing teams in my life, one in my work life, and one in my scouting life, and I was climbing a big mountain. So how about you, Stuart? Have you ever been in a high performing team I
Stuart Webb 14:05
have been lately, yes, you really should connect with Mark. He's an interesting character. And lately, you're an interesting character, say the very least, as well. So Mark, I will find a way of connecting the two of you together. Yes, I've been in a high performing team, one that I joined, and was an inspirational leader who, you know, was very single minded, but at the same time, you know, was prepared to get there by committing themselves more than anybody else, and one that I was fortunate enough to actually end up leading. And that was largely because I was able to pick the people that I needed around me who the trust between us was so was it already somewhat established, but through the circumstances it built and that some of those people, you know, this is now some 20 years later, we're still in contact because we still value each other's advice and that's the sort of the thing that comes out of He's high performing teams, isn't it? It's not just do you solve that problem? But do you want to solve other problems into the future and continue to support each other long after the project or the company or whatever has moved on.
Mark Hide 15:12
It's so true. And in fact, that high performing I mentioned in my corporate life was 20 years ago, and I'm still in touch with the guy that was my boss. And we're still trying to do work together because I enjoy His company. And I know what we can do when we work well together and achieve this amazing thing.
Stuart Webb 15:29
Mark, this has been an inspirational and thank you so much for spending a few minutes with us. I do really do. I'd like people to go and check out Team liquid.com. That's T am litical l y t i c a.com. It's well worth having a look at even the free stuff that Marc's got up there. It's quite an interesting tool. As I said, I've seen it in depth, and sort of the the report that he produces is really well worth having a look at. So please check out what Mark is doing with Tim Nitika. Mark, thank you so much for spending a few minutes with us. I'm just going to tell everyone, if you would like to get onto our mailing list and get an email each week telling you who will be on this week's podcast to be able to join us Layla did to either put questions or comments during the recording, or please join the mailing list, which is TCA dot FYI, that's TCA dot F. Well, why I forward slash subscribe. I will put that into the show notes. I'll also put into the show notes, the email, sorry, the web address of Team let's get in case you weren't able to capture it, so that you can connect with Mark and further discussions. Mark, thanks so much for spending a few minutes with us really appreciate you spending the time. It's been a fascinating discussion. I just love the love the energy that you bring to your and the passion you bring to your business. And I know that team litical will will will be a tool most people won't be to get into.
Mark Hide 16:51
Great Alison Stewart. Thank you for your time. I love your question set. It's different and it's it sparks conversation and thought and debate which is what it's all about. So appreciate it.
Stuart Webb 17:01
That's exactly what we're trying to solve and debate is absolutely it. Thank you, Mark. I really appreciate it. Speak to you again in a very short time.
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