Who is Kim?
Creating Authority assets for women in Entrepreneurship. Authorship to Speakers videos. Supporting Women who have had to pivot or are slow to grow, and need an understanding of how to grow local authority, to moving into authorship and speaking by providing the Resilient women Book Series of niche topics and both virtual and in-person events.
Key Takeaways
1. If you're not investing 7%, of whatever you want to make, you're not investing enough. If you're investing a few $100, to do something on the cheap, and you want to make $100,000, you're not going to make it people see cheap. To generate wealth, add value.
2. Nobody's going to magically find you. What you what you put in is what you're gonna get out, so put a lot in!
3. Find the right questions, listen to the people out there and ask the right questions.
Valuable Free Resource or Action
Six months free access to resilient series at resilientgift.com
A video version of this podcast is available on YouTube :
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4. Work with me privately
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Transcript
Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
SUMMARY KEYWORDS
mel robbins, kim, question, talking, women, poverty mindset, listen, spent, book, ideal client, programme, love, clients, resilient, mailing list, trailer park, poverty, coffee, assets, olympics
SPEAKERS
Kim Hayden, Stuart Webb
Stuart Webb 00:22
Hi again and welcome to It's not rocket science five questions over coffee I have in front of me, my favourite grizzly bear mug, which I love. I remember seeing those in Canada, so they were a great experience. I'm here with Kim Kim Hayden. Kim, I know it's very early for you. And I guess you've got a coffee in order to keep you going.
Kim Hayden 00:41
I have I have my tea. Actually. I don't drink coffee. I'm not old enough for coffee yet. But yes, this is my phoenix mug. Because in the last few days in Calgary, we have dropped in this wicked Deep Freeze with lots of snow. So I'm just pretending inside it gets a little warmer underneath my feet and blanket from my legs. And I got my phoenix bug.
Stuart Webb 01:07
I don't blame you. So Kim Kim is here to talk about her programme she she creates authority authority assets for women in entrepreneurship. She and talking about speakers and videos. I'm really looking forward to this conversation, Kim. So I hope you're ready to go. Let's start with the first question, which is, what is the sort of ideal client you try and work with?
Kim Hayden 01:33
Alrighty, so our ideal client is going to be female, more likely in the 30, between 30 and 55, kind of 35 to 55, she will be a practitioner, or a coach with some sort of education background within that, right? She is or a professional speaker. And these women are all going to be just that next level into, you can actually see the six figures like you know, with that little added a tweak to their business with their presentation, they will actually land in the six figure range. So the average female in that classification in North America is $46,000 a year. And so our goal is to take the ones that are ready to move into the hunter K year.
Stuart Webb 02:27
That's a really interesting nation. So how do you find that the people who are in that sort of space who are ready to go to that next level? What have they tried to do on their own without, without help that hasn't quite gotten there?
Kim Hayden 02:41
So for women, we have three key objections, okay, I don't have any money, I have to talk to my husband, or I think I may have already tried that. Okay. So the first one you don't have anybody will you don't make money without actually investing money in assets. And I'm not talking about, you know, a new shirt or something like that, I'm talking about things that you can actually send to people who will potentially hire you pay you to do something. And if you're not investing 7%, so if whatever you're investing, as long as it's 7%, of what you want to make, you're investing enough. But if you're investing a few $100, to do something on the cheap, and you want to make $100,000, you're not going to make it people see cheap, they don't people know quality. So we come in and do that the challenges is most women are, are especially women who are in solid relationships, or marriages or partnerships, laptops, they don't want to talk to their partner, because they think they've already tried something like that. And so they're afraid to broach the conversation of financial investment or putting money into this. So they then try and do it on the cell, say, you know, yes, it's okay, if you're already known to do all the videos, you know, on your phone and stuff. But you could do a video on phone, but if you don't edit it, right, you don't cut it right, if you don't light it, right. It's just a video on phone that anybody else can do. So what are you doing that's above the grade? That's, that's, you know, the biggest challenge is they, they're like, I already did it. It didn't work. It's like he didn't do it. Right.
Stuart Webb 04:25
It's interesting, isn't it? I was having a conversation with somebody only two days ago. And their conversation with me was along the same lines. And it was very much along the sort of what I would describe as the poverty mindset, their their their attitude was very much one off. Well, I don't want to I don't want to I don't want to spend that much because I don't want to look too expensive for my clients because I want I don't want to increase my prices, because I'll end up putting the people off that I want to reach and my answer to them was Well, to start with nobody buys cheap and hope for the best. They always look around and say what's the most I can afford to start off by peeling To that, and use that step that expense it, you know, to make that investment in yourself to value and to justify the value that you're going to bring. So it's sometimes it's a poverty mindset, isn't it?
Kim Hayden 05:13
Oh, absolutely. I think of it like this, the reality and I because of in watching the Olympics, by the way, the UK snowboarder, that little girl's story is awesome. But she didn't get to the Olympics with the coach that she started with when she was six years old. But she started with a coach when she was six years old. So you need to start somewhere and escalate upward if you want to make it to the big games. Otherwise, you don't get there. You don't get there. And, and nobody, I want to make this very clear. I'm looking RED camera, you are not that special. I am not that special. Nobody's gonna save you. And nobody's going to magically find you Brene, brown spent 30,030 30 years and hundreds of 1000s of dollars in her messaging, before she was discovered overnight. So you know, what you what you put in is what you're gonna get out?
Stuart Webb 06:14
Yeah, no, you're very, you're very right. You're very right. Now, I'm gonna hope that the next question is going to be the answer to some of that stuff that we've just doing. Is there a valuable free asset or valuable free resource that you are, you're hoping that people will be able to come away from it. And at this point, I hope what I'm going to do is click on your website, and that's scrolling across the bottom of the screen now. So tell us is a thing to go and see where we can actually sort of get the help that we're sort of looking for?
Kim Hayden 06:39
Absolutely, I so first off, I do live streams all throughout the week, podcasts all throughout the week, I'm constantly talking. And the best resource is finding the right questions, listen to the people out there and ask the right questions. That's it. That's huge. I get a lot of that information. There are, you know, so much, there's so much you can learn from there. I do give everybody I always have six months free with no credit card information or anything like that. I have six months free to my membership. So you know, get in there and that includes if we're going to do a book launch, they can come to that for free. Like it's all included. So it's Yeah. Yes. Nice point with the poverty. You know what I want to share with you my mom always said so I was raised very, very, very poor. I am from a trailer park originally from a trailer park in Wichita, Kansas. I dropped out of high school and was a hairdresser at a single mom by the time I was 20. So the reality is my mother would always say and she'd have us put our skirts on a straightener tops and clean ourselves up even though all of our clothes are secondhand. And she say Kimberly Joe, poverty is a state of mind not a state of economic setup straight. And, you know, we were the charity case at school. We weren't that we were we were everybody knew, Oh, the McFadden girls, right. Everybody knew that. But we didn't look it. We didn't act it because we walked in with pride because we were good people. And we invested in ourselves, and we invested in the relationship with our family.
Stuart Webb 08:23
I like that, Kim, I really do. Listen, I really recommend people go to resilient series.com Listen to some more Kim's doing in terms of the podcasting and the live streaming. There's some great stuff on there, I poked around, I'm not a woman, so therefore, it's not necessarily your target audience but but I've had a good look around and there's some really excellent stuff in that even I decided I can pick up on so get into resilient series.com and have a look around what's going on what's going on. There's some really interesting stuff in there. Kim, listen, I'm hoping that the next question is going to be equally fascinating. Is there a particular book or concept or programme which really you think drove your thinking and also can add some value to the audience? We've got watching at the moment.
Kim Hayden 09:02
Oh, you know, that's a that's a good i. I'm like used to or I learned from every person I come across, right. I learned from all my clients. I will say that one of my favourite people that I follow that I've been following for a few years now is Mel Robbins I can really understand a lot of what she's gone through the you know, the near bankruptcy of the the loss of business that the fear of financials, the male even talks about how she was afraid to even get out of bed because it was rough. Right? And if you're sitting in that spot, I don't have a book for you. But I will tell you go and listen to the Mel Robbins five second rule because she gets really raw and gritty and we have all been there.
Stuart Webb 09:54
I love I love Mel Robbins five second rule is a really important one if you're struggling to get out of bed can't f5 Just do it. It's it is such a great way of overcoming that resistance and stopping that thought of, I can't do this or I'm not good enough. 12345 go. It's a really brilliant way of just breaking through all those barriers, isn't
Kim Hayden 10:15
it? Yeah, absolutely. Absolutely.
Stuart Webb 10:18
Terrific. Now, Ken, I guess there's one question. You're currently sitting there thinking, I guess I wish he'd asked. I wish he'd asked. I wish. Yeah. So what's the question you wish that I was going to ask you at the moment? And then once you've asked that question, you're the best one to do it, you answer that question for us.
Kim Hayden 10:35
Okay, what's the one question? So why? Why the resilient series? Why the authority accelerator? That's the question I would love for you to ask. Why? Because we it's, I'm, I'm good at producing, I've produced lots of TV shows, and for CTV and Shaw TV here in Canada. So these are broadcast level. And I love seeing an amazing story, wait to unfurl. And that's what I see all my clients as these, these incredible stories that people need to hear. But I take it seamlessly from their digital TV documentary, which is a six to eight minute series, all the way through to their sizzle reel from their speaking. So it literally, you know, TV book, speaking, and all the digital assets to promote them in that. And that's what I love to do. I love to produce amazing women.
Stuart Webb 11:35
Brilliant. I love it. I absolutely love it. Kim, it's been fascinating having you on. Thank you so much for getting up in the cold. And getting out with your tea. I've still got like, this is my, this is the grizzly bear that I remember seeing just off the coast of Vancouver. So I was I was really impressed by doing that. Thank you so much. Thank you so much for being here with us. Really appreciate you being here for a few minutes. I'm just going to just remind you all listening, if you would like to get on our mailing list so that you can to join us as Leila did. And watch these recordings live and be able to ask questions and make comments. Go to https colon forward slash forward slash, because I think most people know that nowadays. So just concentrate on the real bit which is TT a dot FYI, forward slash subscribe, that's tcaa dot FYI. phototype subscribe that takes you to the mailing list, sign up, get on it so that you can see us tell you in an email at the beginning of the week, who's going to be on what we're going to be talking about and how you can get in and join with them and ask those sort of questions and listen to such inspiring stuff such as Kim's done this morning, talking to us about this really brilliant stuff. Kim, thank you so much for being on. I really appreciate the time you spent with us. And I hope the rest of the day is going to be good as you look into it.
Kim Hayden 12:55
Thank you Stuart.
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