Who is Elliot?
Using public speaking to be an authority and be more giraffe
Key Takeaways
1. If you're not standing on stage owning your space, someone else is and I bet they don't care as much as you so if you're not willing to stick your neck out your people are missing out
2. Learning how to tell your story, like a TED speaker so the idea is worth telling is key to success
3. Be more giraffe! Stand up tall and put your neck up for what you know you can teach the world.
Valuable Free Resource or Action
See the free report at www.speakerexpressscorecard.co.uk
A video version of this podcast is available on YouTube :
_________________________________________________________________________________________________
Subscribe to our newsletter and get details of when we are doing these interviews live at https://TCA.fyi/newsletter
Find out more about being a guest at : link.thecompleteapproach.co.uk/beaguest
Subscribe to the podcast at https://link.thecompleteapproach.co.uk/podcast
Help us get this podcast in front of as many people as possible. Leave a nice five-star review at apple podcasts : https://link.thecompleteapproach.co.uk/apple-podcasts and on YouTube : https://link.thecompleteapproach.co.uk/Itsnotrocketscienceatyt!
Here's how you can bring your business to THE next level:
1. Download my free resource on everything you need to grow your business on a single page : https://link.thecompleteapproach.co.uk/1page
It's a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way
2. Join The Complete Approach Facebook Group : https://TCA.fyi/fb
Connect with like-minded individuals who are all about growth and increasing revenue. It's a Facebook community where we make regular posts aimed at inspiring conversations in a supportive environment. It's completely free and purposely aimed at expanding and building networks.
3. Join our Success to Soar Program and get TIME and FREEDOM. : https://link.thecompleteapproach.co.uk/Success-to-Soar
If you're doing 10-50k a month right now: I'm working with a few business owners like you to change that, without working nights and weekends. If you'd like to get back that Time and still Scale, check the link above.
4. Work with me privately
If you'd like to work directly with me and my team to take you from 5 figure to 6 and multi 6 figure months, whilst reducing reliance on you. Click on https://link.thecompleteapproach.co.uk/DiscoveryCall tell me about your business and what you'd like to work on together, and I'll get you all the details.
————————————————————————————————————————————-
Transcript
Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
SUMMARY KEYWORDS
speaking, elliot, giraffe, problems, question, structure, speaker, talk, great, standing, confidence, tedx, share, essence, ted, understand, communicate, idea, booked, stage
SPEAKERS
Elliot Kay, Stuart Webb
Stuart Webb 00:22
Hi, and welcome back to it's not rocket science five questions over coffee. I have a coffee here in front of me, I really need this one actually today it's been an interesting technology problematic day and Elliot, and I've been trying to connect for a while, but one or two problems, but we've managed to get here at last. So hi, Elliot, you are going to be talking to us today about how to be more giraffe, which I think is a really more really interesting line. I think I'm gonna go, no one's gonna be about but welcome to the podcast, Elliot.
Elliot Kay 00:55
Thank you for having me glad we could sort out the tech problems.
Stuart Webb 01:00
So Elliot, talk to me a little bit about what your ideal client looks like, Who is it you're trying to help?
Elliot Kay 01:08
We work with business owners and entrepreneurs who want to use speaking to position themselves as experts use the stage virtual and off an actual stage to really share the thought leadership to attract the ideal client to grow their business through the use of speaking. We want people who want to stick their neck out, be seen be heard and be more giraffe for the right reasons
Stuart Webb 01:35
to reflect I knew that BQ board your app was going to become quite obvious, quite brilliant. So what are the sorts of problems that these customers of yours these the people you're trying to help have have suffered with before they turned to people like yourself for help?
Elliot Kay 01:54
The problems? I mean, it's interesting, because once you bring speaking, it becomes multi layered. And it does depend a lot on where they're at. But if I was to kind of generalise it, the key problems can start with confidence, the confidence to speak the confidence to sell the confidence to be seen the confidence to deal with judgement, the confidence to manage things when things go wrong. But also it's about the problem of how do you communicate your brand essence your brand message from the stage? There's of course the problem of not having a structure that creates predictable results. The the problem of not being able to get booked, get paid or get booked in the right places. And then there's a problem of how do you speaking to raise your profile to stand out? And guess what be Magiera? Right? So those are some of the kind of generalistic problems there love the clients face? One, two or three of them, some of them all of them, depending where they are when they turned to us to work with us.
Stuart Webb 02:53
And what's the sort of advice that you're giving to them? Is there is there a is there a way that we can sort of understand some of that?
Elliot Kay 03:01
Yeah, of course. I mean, again, I'll kind of go general, right. So if it's a confidence issue, the advice would be depending on what the confidence is. There's always something to fix it. So if it's nerves and things like that there's coping strategies, whether it's NLP, EFT, whether it's hypnosis, whatever it is, there's something and often there's an app for that without saying they can add fat, you know, Apple, but there's apps for things like that. But if it's the confidence to sell, it comes down to a structure that you're comfortable with and being authentic with selling. So again, we'll show them a structure that can work and will show them a way that they can be authentic, because what a lot of people do, is they try and be someone else that sells in a certain way. And again, that's uncomfortable and clunky. If it's about getting booked, getting paid the advice we give them, it's about the packaging, how you package things, how you literally position yourself, the content you put out there. If it's about a structural issue, then it's about Look, here's some structures that can work with you with its storytelling with its signature talk with its keynote. And what we will do is advise on the best structure which will magnify them again, who they are not turn them into robots and people think structure is script. And it's not we're not about scripting, we're about structure slightly different. So that's one of the key advice I would give but the biggest overall advice I say to everybody is this. If you're not standing on stage owning your space, someone else's and I bet they don't care as much as you so if you're not willing to stick your neck out the motor off, then someone else is doing it and they are gaining ground and you're losing ground that's the biggest advice generally when it comes down to using speaking or not to speak or not to speak
Stuart Webb 04:40
nothing put your neck out be more giraffe which is a really great thing. I know that you've got a website which I've just displayed at the bottom of screen which is speaker Express scorecard.co.uk some valuable stuff that you want to just talk us through what that what that what that gives us on that website.
Elliot Kay 04:58
Yeah, you know a lot of people comments that I get no, I'm good. I'm good. I'm good. I'm like, great. Well, Dora assessment, let's see how good you Oh, maybe I'm not good. So basically what it does, it gives us an accurate score of where they are currently with a speaking, it's like 30 Questions takes three minutes. And then they'll get an individual score, which is tailored for them. And an 18 page report, which helps them understand how they can improve whatever area they fall down on. Every now and then we get the 95%, like someone who's just smashing in all areas and great, there's ways we can work with them too. But often, we get kind of between the 5070s. And wherever you are, is perfect. So it's not like a school mark, we're not here to go no to your on your 50. It's just to go look, you're at 50. Here's how to get to 60 or 70 in that space, and it's just easygoing, you know, easy questions. I think they're yes or no is because I don't like complicated things. I just like simplicity, right? And so I made them as simple as I can, and as quick as you can answer them. And it's just a great snapshot, you know, so if you go to that website, Speaker Express scorecard, Dakota, UK, you'll get the download. And you know, if you don't want to hear from us after you get after that ever again, just unsubscribe, no hard feelings, but we will find you No kidding, of course. Yeah, there we go.
Stuart Webb 06:11
I love it. I love it. And it is a valuable resource. But I've had a look at some of it. And I think it's, it's, there are some interesting ways to help you focus on what you're trying to achieve if you get the question. And you've got to be honest with yourself, how many of us that's, that's that's key.
Elliot Kay 06:28
Yeah. Don't don't click Yes, yes, yes. Because you want to feel good about yourself, because that's not an accurate score, you'll get a great score. But it's not where you're really at. And that's the key thing here. You have coffee, I have water.
Stuart Webb 06:40
Earlier, why don't you just taking that water? Let me ask you the next question, which it gives you just chance to sort of, well, hopefully you don't splutter and coughed too much after taking it you should be experienced in drinking water, I guess, as a public speaker, tell me Is there a particular book or concept or programme that's really affected you that you think you'd like to share with the audience?
Elliot Kay 07:03
One of the most effective programmes for me, there's been a couple, obviously, I trained and a mentor for five years, and I became one of the trainers as well. But one of the most recent courses I did was, was a TED to become a TED coach, or, you know, to understand how to construct a TED talk. And to me just going through that training, in terms of how you deconstruct an idea and reconstruct an idea and how you communicate and the different layers of communication to me has been a really impactful insight into how to truly communicate like a thought leader, not just stand there and talk about yourself and look at this, or just, you know, share your story from a place that doesn't empower that if you're gonna take the concept of Ted, which is ideas worth spreading. And when you learn the backs the back, the back, I'm trying to think of when you learn how they do in the background of deconstructing, and then reconstruct, and then communicate it for mass impact. For me, that's been one of the most valuable courses I've attend, attended and done myself in the last two years, is really great, because you know, you can do the online version, and you do get assessed, and you have to submit stuff. So it's not just about watching, you got to think of things yourself. And then as a result of that, when I work with people on their TED talk, so that TEDx is, I've been able to really deep dive and keep to the essence of sharing an idea worth spreading. And to me, that's been the most insightful course I've done recently.
Stuart Webb 08:34
Interesting, interesting, very valuable, very valuable lessons as well, I imagined behind that, because massively, you know, the essence of the TED talk is that it is 20 minutes maximum. And so often, you see really complex ideas, and you wonder how on earth somebody could pack so much value into just 20 minutes, because the essence of it is to just focus on those things, which are going to be most impactful,
Elliot Kay 09:02
right, and all about the essence of the idea worth spreading. And that's the great thing about it's not about how great a speaker you are, it's about how great the idea you speak about. And that's why I loved doing it so much, because it continuously reiterates that, and I was like, because I'm from such a speaking world. It's all about the speaking. And when he lands on it, it's like, no, it's about the idea now Oh, yeah, that's great. So that's why I really loved it that's really, really loved. And of course, you know, if you look at the sort of top 10, TEDx is, Ted, they're all geographie in their nature. So that's why I like it. So,
Stuart Webb 09:37
Elliot, it's been a fascinating short discussion, and the ideas behind it have been fascinating, but I guess there's one question right at the moment that you're thinking, I wish he'd asked that question and so I'm going to give the floor over to you this is my Get Out of Jail Free card only have to think of four interesting questions to ask you. Now I've got a fifth which is what's the question I should have? See? And then obviously, please answer it. Otherwise we'll all be left hanging thinking what was an interesting question, but what's the answer?
Elliot Kay 10:07
I think the key question he should have asked me is, what's the cost? of not using speaking in today's age? Loves
Stuart Webb 10:18
the question. I
Elliot Kay 10:18
love the question. What is the cost of not using speaking today's age? And here's what my answer would be to that. The thing is, we've all moved to an era where we're broadcasters were speakers, you know, if you think about it, if you use Zoom, you're speaking if you use lives, you're speaking if you've got a podcast, you're speaking for us clubhouse, you're speaking, right? If you're doing webinars, whatever you want to call them, we are living in the age of broadcasting. Even if it's written word, you're broadcasting your thought leadership. And one of the greatest ways right now, post pandemic, in the current situation in the environment in the mass uncertainty, to reach out to people to connect with them, for people to get feel for you to really understand who you are, as a brand, as a service as a product is through speaking, right is for standing or sitting on the virtual stage or standing on stage, and people really get a feel for you. There's been a craving for connection and community for the last two years, and you would have known, you would have seen that massive explosion of it over the last two years and how much more people are craving community, one of the greatest ways to build communities to reach communities to touch community's hearts. And it doesn't matter if you're in the tech industry, by the way, or if you're a coach, consultant or trainer and author is through speaking, and the way to convey thought leadership and one of the quickest ways to generate sales and convert them because people get a feel for you is through speaking. So unless you're a coder who has no interest at all, in speaking, unless you're someone who generally doesn't want to do it. If there's an inkling in you that understands how speaking is marketing, how speakings communication, how speaking is leadership, how speaking is something that if you're not doing someone else's, and they're the one winning your business, and they're the one winning your stage diamond, they're the one owning your space, I suggest you step up, stand out, stick your neck out, be more giraffe and get going.
Stuart Webb 12:20
I love the lesson on that earlier. I think it's absolutely brilliant. Absolutely right. There is so much requirement at the moment for connection and authenticity. And there is nothing more authentic with standing in front of the small or large group brand talk to them about their problems and the way that you can help them overcome their problems. So I love the message I love absolutely loving you.
Elliot Kay 12:41
Thank you. Thank you see, that's a question
Stuart Webb 12:47
we could go on, we could go on but we must stop because it's five questions over coffee, not 17 questions over coffee. Elliot Thank you very much for being on. We're gonna be telling everybody that we know about speaker Express scorecard.co UK that speaker Express scorecard.co.uk somewhere down here floating the bottom of the screen is those words and they will be in the show notes. So thank you so much Elliot for being with us. I'm just going to hide it now I pull up another one of those things. Every week we send an email out saying who's coming onto the onto the podcast so that you can join us live get ready for your hear what the sort of comments have got make comments in in the in the chat and work with each other and if you want to get on that mailing list you go to TTA dot FYI that's TTA dot FYI, forward slash subscribe, you will then get the opportunity to hear great speakers such as Elliott telling you how to become a greatest speaker and that really brilliant stuff. And I encourage you to do and obviously be more giraffes stick your neck out this week. Be more giraffe work with work with great people like Elliott to take your speaking to the next level. If you're enjoying these, these videos, look at Share, Subscribe to the subscribe to the podcast. Share that with everybody you know because that's the way we help people like Elliott get in front of the people who need to be more durable. So that's it for today. Elliot, thank you very much for being with us. Really appreciate your time. Appreciate we struggled through some technical issues but we got here which is important thing and it helps get the message out to more people. Thank you very much. My pleasure.
Share this post