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It's Not Rocket Science! Five Questions Over Coffee
Five Questions Over Coffee with Dr Daniel Gbujie (ep. 109)
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Five Questions Over Coffee with Dr Daniel Gbujie (ep. 109)

Challenges in ESG: Lack of Standards and Limited Resources in Africa

Who is Daniel?

Daniel Gbujie is a passionate advocate for sustainability and global cooperation. His experiences have inspired him to work towards creating a more sustainable and inclusive world. Through his work, he hopes to inspire young people to follow in the footsteps of those who have come before and make a positive impact.

Key Takeaways

00:00 Born in West Africa, evolved, overcame challenges.

05:18 Young Africans advocate for sustainable development globally.

06:51 Highlighting sustainability, leadership, and forward-thinking mindset.

11:52 Forming team Hakuna Matata to drive change.

16:36 Biosphere's balance, sustainability, and diversity importance.

18:07 Sustainability principles for inclusive and lasting systems.

21:39 Networking, expertise, and sustainability showcased through app.

26:37 Promoting sustainability through app and solar box.

29:29 Development requires inspiration, willpower and community.

32:26 Sustainability and resilience are crucial for culture.

36:13 Commitment to sustainability; grateful for support. Future involvement.

Valuable Free Resource or Action

Follow Daniel on https://www.linkedin.com/in/chidubem-gbujie-961aa6130/

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Transcript

Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

SUMMARY KEYWORDS

ESG consulting, social impact, brand value, customer relationships, workforce, global standards, social responsibility, social risks, reputational damage, legal issues, financial losses, stakeholders, business objectives, sustainability, UN courses, environment, governance, materiality assessments, data analytics, internal biases, graduate advice, GRI standards, labor practices, human rights, diversity and inclusion, community engagement, customer privacy, GDPR, pandemic, employee engagement, resistant to change, effective communication, social responsibility efforts, ESG consultants, social risk management, stakeholder engagement, data collection, analysis tools.

SPEAKERS

Daniel Gbujie, Stuart Webb

Stuart Webb [00:00:18]:

Hi, and welcome back to It's Not Rocket Science, 5 questions over coffee. I'm Stuart the Webb, the host of this thing, and I'm joined today by, a guest I'm truly honored to be, to be on the podcast with me. This is doctor Daniel Bougie. Doctor Daniel Bougie is a, is is a public health, expert, but has recently taken part in the 200 the Webb Sustainability World Cup. And I'm proud to be able to say, as a judge of that particular competition, he was voted and his team won, but he was voted the most impressive and valuable team leader of that competition. So, doctor Buge, thank you so much for spending a few minutes here with us today. I'm really honored that you've taken some time out of what I know is a very busy day for you to come and spend a few minutes with us. But please, just spend a few minutes.

Stuart Webb [00:01:22]:

Please introduce what it is you do because you have got a really very impressive CV.

Daniel Gbujie [00:01:30]:

Yes. Thank you very much, sir. And first of all, since after the completion, I've not had time to thank you. On behalf of the team, I wanna thank you for, you know, your imputes and your ability to crystallize why we should be sustainable on a global level, on a local level, on a subnational level. The game indeed has inspired us, and the game has been able to identify the uniqueness in all the regions as you know. And of of course, the game has also been able to inspire us young people knowing that the ones that have gone before us are really smart people. Yeah. So I am Daniel Buje Chidoben.

Daniel Gbujie [00:02:13]:

I was born in, in West Africa, Nigeria to be precise, in the southern part of of the country. And I am, a human being that has evolved over time. I say that with all honesty because if you don't evolve in light of the realities of the changing time, you will just become extinct just like the dinosaurs who felt who felt that they were the tallest, the most massive, amount of, species in the world, when others were running for for shelter and hiding on caves and evolving in the kinds of meals they can do and inventing, they felt they could muscle weight. And then where are they now? They are fossils. So the lesson is, I'm a child or an African child who has seen it all in the continent, who understand what it means to be poor, who understand what it feels like to see people being poor, who also knows that there's a better world for everyone if people tap into the better versions of themselves. I do have a health background, and that also helped me be able to articulate, you know, what I really want in life and how I could move forward. But, things got better for me when I got the opportunity to come to the United States on scholarship. I actually did come with the climate change background, the fellowship in climate change, and that really helped me.

Daniel Gbujie [00:03:50]:

The former vice president, his excellency, Al Gore, runs an environmental based program. Al Gore was once the vice president here in the United States. He he runs, an environmental based stuff. He was looking to expand, you know, and then he brought a lot of Africans, Asians to come to the US, you know, to come and learn more about the changing times. That also influenced me because at that time also, I was with the World Medical Association as a resident doctor then. There's a there's a junior doctor network within the World Medical Association, and they were looking into the environmental impact of health, you know, and I felt, wow, that will be nice. So about that same time, I got the opportunity to come to Colorado for some training, and boy was I introduced to sustainable development goals, climate questions, sustainable energy, renewable energy, clean energy, you know, all those beautiful terms, you know. And that really inspired me to know that, woah, there's a lot Africans need to do rather than just keep numb or keep paralyzed in the past while others evolve, you know, digitally, others use technology, others look for new ways to reinvent humanity.

Daniel Gbujie [00:05:18]:

We cannot keep being where we are, doing the same kind of things that have not changed anything. So I and many of the young Africans felt it would be wise to, you know, evolve and begin, you know, to to bring in this best sciences, evidence based sciences on how our environment, the policy we have, the way we do business, the way we articulate our views, the way we tell other members of the world, you know, the western world that we are an asset to be harnessed. But how do you know you're an asset to be harnessed if you don't know what it means to be harnessed? So, so over the years, I've evolved, like I said, but I'm proudly an African who understand where we should be and working with over Africans to bring about a better world for everyone Webb we all can see ourselves as, as brothers and sisters and as instruments of change for a better world. And that's the principle of sustainability. It's not about you. It's all also about those that are yet to come. However, the current people need to exist in time and space. Right? Why we do that? We do it in such a way that we do not disadvantage or we do not prevent those ones coming not to feel empowered, not to feel blessed with the natural resources that we have.

Daniel Gbujie [00:06:46]:

So so that's a little about, about about me. And,

Stuart Webb [00:06:51]:

That is that is if there is nothing else that you say today, Daniel, that shows well, 2 things. 1 of which is, you have a very, very impressive CV. You have got those honors that you've been brought in order to be able to bring that sustainability. From what you're learning back to where you went so that you can actually implement some of what you've learned, and we'll get on to how you're doing that. But also, Webb we I think we did at 1 stage on the sustainability world cup to talk about If there was 1 thing that we could teach everybody about sustainability, it would be to think not in quarters, not in years, but in decades because sustainability needs to needs to be thinking about not not not our children, but our children's children and the world we lead for the future because it is only by thinking in decades that we can actually start to see the sort of, the sort of effects Stuart we want. And I must admit, we we can get quite we can get quite distraught by some of what we see around us, but we have to realize that only a decade ago, this wasn't even a movement, and now it is embedded and people are Webb, and it is going to be different in another 10 years. So we need leaders like you in order to take people into that that new, that new thinking. So so that was a little bit about you and how you, you you you have become the person you are.

Stuart Webb [00:08:23]:

But how did you get involved in the Sustainability World Cup? What was it about it that you, that you that you that interested you, and how did you get involved? And and tell us a little bit more about the team that you're involved with.

Daniel Gbujie [00:08:35]:

Yes. Thank you. So I I feel it's just coincidence, and and I totally agree with your viewpoint that you must always be thinking futuristic, you must also be thinking of the actions you take now and how it has rippling effect in the future. And that's what really happened to me. So I did set up a nonprofit based organization here in the United States. Shortly after my training in Colorado at the Climate Reality Project, I, got to meet, a wonderful American lady. Her name is Renon Garriga, you know, and, we both got involved in the training, and we became mutual friends. And, over the years, we we we lost contact at some point.

Daniel Gbujie [00:09:23]:

But when she came back online, she saw that I had built a network of people across over a 100 questions, and I was really going into environmental climate actions, creating content, creating ideas, domesticating the knowledge of sustainability that involves vulnerable people, involves a better natural way we handle our natural resources to the benefit of people without creating poison, emissions, without, creating, distorting ecosystems. She liked the way that I was explaining, you know, the science behind climate change, the need for us to evolve, the need for us to be more smarter in our agricultural practice, cutting down trees indiscriminately to build shopping mall only for you to have flooding that kills thousands of people in less than 5 year. Doesn't make sense. So so so she loved all those concept. But somehow Webb lost contact. And then around March ending, you know, she reached out to me. Oh my goodness. You're doing a wonderful job.

Daniel Gbujie [00:10:27]:

I said, woah. Long time. What's going on? She says, there's this sustainability World Cup, and I know you are into sustainability development goals. They're all the same. It's just a process. It will be nice for you, you know, to gather your teams in team 54 project, you know, maybe 2 teams of 5 people, and let's see whether you can be in the final. I said, wow. That that would be nice.

Daniel Gbujie [00:10:51]:

I did not have any intention of joining. Mine was to push my team, push the movement, and bring them on board. And then somehow it now became a fact that we needed an African team, you know, and, I knew fully well that if the game is gonna be a simulation or an Internet based platform, it's gonna be hard because about the week, a week before the competition started, an undersea cable that runs through, West Africa got damaged. It had affected, you know, much of West Africa and some parts of the Central Africa. You could imagine. So already before now, the Internet penetrance was very poor. Now you now have a cable damage, so it's it only means it's gonna get worse. So I had to intervene, and and what what we did was we needed to now find, like, a team of people, you know, that has administrative background, marketing background.

Daniel Gbujie [00:11:52]:

I have a health background and a bit of sustainable development goal background. Having worked with the UN for some time, you know, and, I just decided that it would be nice to keep it within our team, you know, and, with her help and help of the organizers, we're able to form team Hakuna Matata. That's our AKA, you know, but we're team ambassador team. So it's, it's, it's providence, it's, hard work over the years, it's maintaining a steady relationship, it's also reaching out to my brothers within the continent and telling them that we cannot continue to remain where we are. If there's any opportunity to show the world how we think and articulate processes, It only adds value, you know, to the system. The world needs value, not not just the product, but a value based product. And the only way we can add value is to be part of the process, create, over own niche for ourselves, and get all these best sciences and domesticate it in the peculiarity of our region, in our social economic realities, so that our people know that we cannot remain where we are, and we cannot keep doing the same thing over and over again that has not given us a positive outcome, believing it will do the same thing. That's insanity.

Daniel Gbujie [00:13:25]:

So so the the the the opportunity that the sustainability woke up, you know, the little that I knew then created was something that I always five. I love a new challenge. I love innovation because I know innovation brings improvement. Improvement brings knowledge. Knowledge adds to culture change, the mentality, the mindset. So being a driven person, being a tech person, being someone who wants to showcase the continent as people that truly articulates knowledge, you know, I felt it was just, right to to, you know, represent the continent, and the game indeed created that platform well. You alongside the 8 judges and the organizers, professor Lila and Edmund, you know, created a wonderful game that is life changing. In short, I think it's the best content that we can ever have, you know, different from the kinds of game we always know, you know, the violent, the shooting, the slaying, and all this.

Daniel Gbujie [00:14:28]:

This is the content that can get you thinking. This is a content that does not create a monopolistic Stuart. No disrespect to monopoly, but the idea is that the sustainability principles are all immersed in this game. It's a tool that helps you think out of the box and helps you relay the concept of sustainability in a way that you have fun, build teamwork, you know, brainstorm with others, see the way people articulate thoughts, and then you know how to create the messaging. So so our our fusion in the game was just years of experience, years of building healthy relationship with environmental based people, and they're reaching out to us and say you're doing a good job. You can take this to another level, create content for the platform, inspire a new generation of people to better see what sustainability is from a gaming kind of point. So it was a match made in heaven, so to say.

Stuart Webb [00:15:29]:

So tell me, Daniel, what what advice would you give people? I'm going to just put the the the link now on the screen to show people where they can go and get some more information about what the Sustainability World Cup is. I mean, but what what advice would you have for people who might want to enter, next year and compete in the way that you have to and and achieve the sort of results, the sort of knowledge, the experience that you've got from, from entering for this year?

Daniel Gbujie [00:15:53]:

Yeah. So for for those wanting to enter for next year, I would just say have an open mind. You know? 1st, ask yourself, the world in which we're living in, are you very comfortable with the way things are going? Whether it's governance, whether it's your future, whether it's the future of the kids, is there a tool or an alternative way to press the reset button and start to have the mindset that respects the environment, respects people, and can still help you make your livelihood. You understand? In such a way that you are not a threat to not just yourself humans because humans think they're the only ones on the planet. No. No. No. No.

Daniel Gbujie [00:16:36]:

There are other non living things and living things that do not speak like us or go to school. But they are very important in creating the balance that we need. So there are lower animals, there are birds, there are animals, there are insects, There are bacterias. All of all these are part of the balancing act within a biosphere. So if you feel very passionate about being an agent of change and creating stability, sustainable development World Cup platform is a wonderful way to do that with a team, to do that, you know, enjoying yourself, you know, building that leadership trait, seeing how people articulate thoughts, listening to the judges, how they crystallize their opinions, you know, how they tell you that sustainability has many terms. Sustainability is a kind of improvement. Sustainability is a kind of social vehicle that creates change that we badly need in light of, you know, the growing, emission, in light of the the pollution, in light of the flooding, in light of climate crisis, if there's any way that we need to change our ways, we need to change the ways from where our pockets are. You know? Once we're able to control where we spend our money, we'll be able to be able to create a better definition of what wealth should be, a better definition that includes everyone, inclusivity, diversity.

Daniel Gbujie [00:18:07]:

These are terms that look so big, but these are the principles that sustainability, you know, drives on, that you cannot leave anyone behind. Anytime you develop or do anything, whether you you create a new financial market system, a new health system, a new educational system, a new fashion system that does not include the people, that does not include respect for the environment. Any system you build with no respect for the environment, for the people, for inclusion. It's not gonna be sustainable. It will not stand the taste of time. And when chaos begins to come, you will just fall like a pack of cat. However, if you absorb the sustainability principle that says that you can exist in time and space and create hope for the people coming and empower them as quick as possible, If you factor in environmental factors, you factor in social factors, you ensure that there are policies that protect our natural resources. You ensure that the decisions you make are all in the interest of the common good, not just America, UK, Europe, but also Africans.

Daniel Gbujie [00:19:20]:

Yes. These are some of the things that the game brings to you. And the game has its own calculations. The game teaches you how to really apply, you know, this is a financial game. So the corporate sustainability definition, how it connects with your everyday life, how you see the indices and the components that helps you grow and develop, you know, business and even your individual life. So I will encourage you five an open mind, be willing to learn, and then listen to the instructors, listen to what they say, follow those terms, ESG, environment, social, governance, framework, or indices. What it means is the corporate way that investors use to assess companies now to know whether they are viable for investment. You know, if you want to develop anything, your Stuart up ideas, if it doesn't have the elements of respecting natural resources, including people, targeting vulnerable community, meeting the needs of people, protecting environment.

Daniel Gbujie [00:20:27]:

It's not gonna stand the taste of time. It will just come and go.

Stuart Webb [00:20:31]:

Daniel, I mean, I think if anybody has any questions about why you were the, the the the the leader and voted the most, the the the best leader in this Sustainability World Cup. They've got a very good idea from what you've just said, how well you and you embrace Stuart, what you what you've what what you've learned from it. But what are you doing with your knowledge now? What are you doing in order to take this to the next level? How are you using those experiences? You've spoken a little bit about the nonprofit, but what are you now doing with those with those experiences in order to take you into the next, into the next phase of your, your journey?

Daniel Gbujie [00:21:08]:

Yes. Thank you. What we're now doing, what I am doing along with the team is creating awareness for the people back in the African continent. We are beginning to see a lot of people, you know, want to be in the next game. I know our friends in Ghana, I know friends in Ghana that want to set up 4, 5 teams, you know. I know people in South Sudan, they say they want to get involved in the team. And because, you know, the the the competition has a bit of benefits. Webb, it has a certificate that's given to you.

Daniel Gbujie [00:21:39]:

Secondly, it gives you visibility and exposure. Thirdly, you come into a community of people who are seasoned experts in corporate sustainability, and, and that's if you do your homework well, you can network well. Of course, while in the game, I develop an idea around an app called test. The app is to create a bit of awareness and see how sustainability can be done on an individual level. You know? So if you are a housewife and you have the app on your system and you want to see, okay, how can I be sustainable this week? You type in all the things you wanna do, and the app is able to give you, like, an idea. It's like a chat gpt of sustainability. You know, if you are a tomato seller, you want to sell tomatoes, you don't know how to be sustainable, it starts from the farm, right? Farm to the market. You know? So it tells you the farm to the market principles, areas where you can leverage on local sourcing, area where you can even have your own greenhouse stuff.

Daniel Gbujie [00:22:42]:

So those are kinds of the things that I've learned from the game. But most importantly is to raise awareness amongst my kind, The people in the continent, you know, explain sustainability in the language they understand. Swahili is the most spoken language in the central and the southern part of Africa. Hausa is 1 major language spoken in the entire Western African region and some parts of North Africa. In somewhere within the Southern Africa, we have Portuguese too. Angola, Mozambique, they speak Portuguese too. And of course, in most of West African, we have the Commonwealth of Nations that the English speaking part of it. So how to domesticate this knowledge of sustainability that every single person had to contribute towards that sustainability pool.

Daniel Gbujie [00:23:32]:

It is that critical mass of people that move the needle of progress. Just me and you doing things when 7 0.8000000000 people are not doing it will not work. Just United States and China believing that they are doing sustainability. It ain't gonna work. What truly works is when we have critical mass of people at the same time doing in their only 2 corner the sustainability. Got it. The sustainability principles. Now, doing that creates a culture.

Daniel Gbujie [00:24:04]:

Remember, a culture is formed when bulk sum of people over time. Aggregating their thoughts and are believing in a system that will drive them towards the promised land. It's not few people. We have to do this together, and we have to uplift those that are not in the current position to help themselves. And that's why I always want to use platform like yours that you are creating for us. Reach out to our leaders. You know? See young people in the continent, especially Gen Z's, especially people in the nineties and the eighties. We're tired of being, being told about the colonial time.

Daniel Gbujie [00:24:42]:

When we know the world has evolved, we just want to eat our fries. We just want to eat our fufu and Gary. We want to watch our Netflix. We want our kids to go to good schools. You know, trying to create an environment of toxicity won't work, especially now that young people know what's going on, is what's going on in in in Kenya. It's happening in Nigeria. It's happening everywhere. Young people, especially Africans, are tired, and they are showing their skills in music.

Daniel Gbujie [00:25:13]:

Almost every musician now sings African music. And go and check the age of all the African musicians that are topping the chart now all over the world. Bonaboye is in his thirties. Right? Davido is in his thirties. These are young people who are tired of how their, ecospace is not allowing them to evolve. When they see global best practices, they bring it on board and then they become celebrity. It's the same thing with the sustainability workers. So we're encouraging, Africans, young Africans, you know, partner with the sustainability world cup team, create a miniature version of your own, use that to identify young people that think critically out of the box, incentivize people, tell these young people whatever comes out of this will be to the development of your people.

Daniel Gbujie [00:26:02]:

You know? And all this will bring progress, development, and then investors will see that there's a critical mass of people who understand sustainability. Why not we go to invest? Because investors are also looking. Do we have resources? Human resources. It's not just about capital. Do we have human resources? Do we have the right environment? You know, to ensure development goes forward. Sustainable development or sustainability cannot work when there is conflict. It's simple. And the principle of sustainability defines itself that you have to be more inclusive, more transparent, more honest.

Daniel Gbujie [00:26:37]:

You have to respect the entire ecosystem. So domesticating this knowledge will be very central and that's what I intend to do with my app. Of course, working with you and many of, you know, many of the judges and many of our new partners that are relating to us. I truly believe we can have an app that can, you know, translate sustainability in all the major languages in Africa and remind people that sustainability can be on a personal level, on a subnational level, on a national level, and, of course, on a global level. But when all these connect together, that's only when we drive the sustainable development. You know? So these are some of the things we're doing. And then before I end, 1 of my teammates, sorry, 1 of my teammates is trying to build a cubicle, a cubicle that is called a solar box. He wants to build it at the center of a major market.

Daniel Gbujie [00:27:32]:

Now that solar box will have sockets all around about the 1, 000 sockets within the center so people can plug in their stuff, you know, you can barbecue, you can cook, you can trim hair, you know, you can refrigerate, you know, something like that. So these are some of the things we're trying to do, you know, eco smart practices, pilot projects in some of this stuff, you know, bringing in these principles we've learned within the and the things you've taught us within the game. So those are the few things.

Stuart Webb [00:28:03]:

Daniel, if there is anything I can do I mean, it it what you you you are you are you are an impressive an impressive leader. I think we can all agree that. And, I will once again I would just put up. This is, this is Daniel's, LinkedIn profile, which you'll find on LinkedIn, obviously. If you're not following somebody as impressive as doctor Daniel Bougie, then go follow him now because this man is gonna go a long way, really a long way. Daniel, IIII just wanna ask you 1 final questions, and the question obviously is, I haven't asked you 1 question that you must be burning for me to ask. What is the 1 question that you think I should five asked that I haven't yet?

Daniel Gbujie [00:28:47]:

Oh my goodness. Woah. That is so good. Okay. So 1 question I truly feel that you should have asked me is, what drives Africans to to to be much resilient, you know, in light of the things they see, in light of the things some of their leaders do. And why is it that when they move to clients or environments that are very, merit based, they always excel.

Stuart Webb [00:29:23]:

Mhmm.

Daniel Gbujie [00:29:24]:

So I I feel that that question will also go a long way.

Stuart Webb [00:29:27]:

What is the answer to the question?

Daniel Gbujie [00:29:29]:

And the answer is that the truth of the matter is that progress and development are a mixture of 2 walls. The those that do not have and those that have. Now the problem often is for those that don't have, if they're not inspired to want to have, it becomes difficult for them because they become paralyzed and they will not five, and the circle of poverty continues. But when you have experienced not having and you have the willpower, the I believe kind of mentality, the growth mindset, you know, when you observe best Webb you see evidence based science, when you seek knowledge and understanding, when you domesticate this knowledge and understand it with your African belief system. My African belief system tells me that we are community driven. There's a community based approach that brings about development. And that's the definition of sustainability. It's not a 1 person thing.

Daniel Gbujie [00:30:33]:

Now my African belief system tells me that, my brothers, my uncles, my mom, my dad, my nephews, my are all part of that eco space. And I must work hard to defend, you know, that community, that unionism, that common goal, that common agenda. Now all of those things build resilience. Remember, I'm a reflection of many things I have seen. Knowledges I've gotten in the US, experiences I've gotten in Africa, experience I've gotten in my marriage, experiences I five seen on TV. All of us are a reflection of that. However, we can turn that around. We can absorb those positive attributes and bring to light and inspire new generation of people that, yes, you see my skin like this, but I think differently.

Daniel Gbujie [00:31:21]:

I know that 4.03 parts per million is not good for the climate. I know the emphasis is to bring down carbon emission to pre industrial level. I know fully well that you may be concerned about your polar beer, but my brothers in Ethiopia are more concerned about their goods, their millet, their means. They are all needs that are different. However, it is the human needs that brings us together. And that if we work together in such a way that those that do not have and those that have can come together, we can build a better world where people that don't have now have hope and aspiration to learn because they know that their brothers that have are willing to help them pull them up the ladder of progress. So our resilience as an African, young man, young woman, or Africans you see are a reflection of our environment. But what has changed over the last 30 years is that young people do not want to get sucked up.

Daniel Gbujie [00:32:26]:

You know, we want to ensure that this resilient mindset which is also part of the definition of sustainability. Ability in the long run to sustain, you know, a culture that respects everything within the environment, respects the system established, respect regulatory laws that protects the natural resources in such a way that is beneficial for us that are currently alive and all. That's the textbook of resilient. And that's what I've known all my five. You know? So when I walk to school and don't have school bus, I know fully well I need to read harder than everybody in my class, you know, because I know that the knowledge I will get will articulate the way I think will help me be able to communicate to you who do not know my world very Webb, but you will now say, I can resonate with what Daniel is saying. He's he's dressed differently. He's definitely an African, but he's speaking a language that I can relate with. So it's what resilient does, it's what knowledge base does.

Daniel Gbujie [00:33:27]:

You're able to bring your experience as an African, relate it with those in the questions world, and create that bridge that is badly needed. Yes. It's the bridge that we're important. To develop ourselves.

Stuart Webb [00:33:39]:

Bridge is very important. Daniel, this has been a fascinating fascinating insight into the way you think, and it is an absolute demonstration of the reasons why you won that award as the leader of, of of note. You are you are obviously going a long way, and thank you so much for spending a few minutes talking to us. I really appreciate your insights On the message that we all need to learn to think about, as Daniel's just said, we might be worried about, whether or not we're we're emitting too much carbon. But today, in Africa, in Ethiopia, somebody's worried about whether or not their goats have got enough millet and remembering that we need to bring everybody together, I wanna thank you very much for spending some time with us. If you would like to get on to the newsletter, which will announce who we have coming up on future of these LinkedIn five and podcasts, please go to this link. That's link. Thecompleteapproach.co.ukforward/newsletter.

Stuart Webb [00:34:44]:

That's httpscolonforward/link.thecompleteapproach.co.ukforward/newsletter. Daniel, I can't thank you enough for spending a few minutes with us. I can't thank you enough for your contribution, and I can't do anything but wish you, that you take this learning these experiences and continue to drive them forward into what I know you're gonna make a huge success of how you take forward your sustainability goals. Thank you.

Daniel Gbujie [00:35:15]:

Thank you so much, Saf, for giving Africans like me the opportunity. This is what it means to be sustainable. This is what it means to be, your brother's keeper. This is how we build community. We use our platform to uplift others because in the long run, we are uplifting millions of more people. So I really am very appreciative. Again, I wanna thank you for all the comments for teaching the 50 of us who are participant, the 10 teams, you know, your contribution about improvement, advancement, you know, being realistic in real time, you know, all those things have taken them to heart, you know, and I'm looking forward to working with you, you know, learning more. It's a learning thing.

Daniel Gbujie [00:35:55]:

Nobody knows it all. You must continually evolve. Many people don't know that Facebook started as a campus, go to place. Now it's a marketplace. It's almost like a bank. You get paid on Facebook now. So what it means is that ideas evolve over time. It's never static.

Daniel Gbujie [00:36:13]:

And that's the same thing with sustainability. In the long run, you have to evolve but in such a way that you are very protective of the environment, the people, you bring everybody along in a transparent way. So I'm eternally grateful to Edmund and professor Lisa, and I'm commit completely committed to 2025. I hope to see more team participation, you know, in any way possible, you know, whether as a mentor, whether to advise people, whether as an emcee, you know, or whether even as a TV show because I see the sustainability World Cup 1 day becoming a TV show where you'll be a judge and then everybody will say, ah, that's the first judge in the show. So but the idea is that it's a wonderful opportunity. It's a good game that brings like minds together. When you leave the game, your life is never the same.

Stuart Webb [00:37:03]:

What more can I say? Daniel, thank you so much for spending some time with us. Thank you.

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It's Not Rocket Science! Five Questions Over Coffee
The mission of It's Not Rocket Science! is to bring a new idea for building business to growth-hungry business leaders and owners who want to do more with less time and so increase their business and influence. We deliver actionable ideas using our “five questions over coffee.”