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It's Not Rocket Science! Five Questions Over Coffee
Five Questions Over Coffee with Anne Morrison (ep. 28)
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Five Questions Over Coffee with Anne Morrison (ep. 28)

Who is Anne?

Anne has helped business women and men overcome fear of speaking in public, manage work-related pressure and stress or improve how they listen and communicate with colleagues. She has worked with young adults who have school anxiety or exam nerves or have been bullied. She has worked with men and women who have experienced trauma in the past, which is still effecting them. Find out more by clicking here

Key Takeaways

1. Many people underestimate how long that can take to do to actually get to that point where you are able to live comfortably

2. Use networks, and also then set up connections with other therapists potentially, and other businesses who might serve my client group.

3. Remember to educate those referral partners on what to listen for, and how to ask and how to promote them.

Valuable Free Resource or Action

go to https://www.annemorrison.co.uk/courses

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Transcript

Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Stuart Webb 0:08

Okay. Okay, so are you we're live. We're live on the internet and welcome to It's not rocket science five questions over coffee. I'm delighted to be joined today by and Morrison and is well, wow. And you have such an impressive CV. It's just how good and isn't this stuff? Welcome. Welcome to the podcast.

Anne Morrison 0:41

Oh, well, thank you for inviting me, Stuart. It's so yeah, I'm looking forward to it.

Stuart Webb 0:45

Terrific, terrific. So let's just, let's just start off with the obvious first question. And and, and ask you, what's the biggest challenge your ideal client faces.

Anne Morrison 0:58

As he said, I'm a therapist and coach. So the coaching side of things is more, what I'm sort of developing and looking at, at the moment. And in that context, I'm working with other women therapists who want to grow their own thriving private practice. So that's my, my market might be a bit too niche, I don't know, we'll find out. But at the moment, it's okay. So, but now, it's helping them to really get over. A lot of them are transitioning from working part time. Yeah, as a therapist when working in a paid job, and then they want you to go full time. So that's quite a big step to do that to sort of hand in that notice and things and then it's helping them to grow their business and, and get things in place as well that they need to have.

Stuart Webb 1:43

And it's all about helping them to understand exactly how they do that, and build the confidence they need in order to make that happen.

Anne Morrison 1:51

Yeah, confident. And also, the more practical steps, you know, about how much you charge how you get clients, which is always an issue, when you're first starting out or trying to grow your business, and having that confidence to ask for referrals. Create mutual support networks and things like that. So there's all things that we look at during the coaching process.

Stuart Webb 2:12

Brilliant, so and you sort of started describe the sound, and I guess, we can get into this in more detail. But what's the common mistake that they are making when they're trying to solve that problem without getting the help of experience behind them? And, and often that sort of, you know, well, you know, if you're going to try and do that you wouldn't have started where you are sort of at a point.

Anne Morrison 2:32

I think a lot of people, myself included, when I first started that underestimate how long that can take to do to actually get to that point where you are able to live comfortably. And one of the mistakes is, I think, well, there's a lot, obviously, but some of it also is about how they think about themselves, as well as that having that confidence in their in their abilities. Because they do have the ability, they probably do know how to budget, they do know how to cost things, they do know how to manage things. But when you're working for yourself, as opposed to working as an employee, it can be a very different context, because there's only really you there. So it's about finding that ability to trust yourself, and look at the processes you need to have in place and get those basics in place.

Stuart Webb 3:17

Yeah, yeah, I often talk to my clients who are obviously business people who are trying to sort themselves out as much as anything. And you often hear people who are you are running a company, they have so many distractions, and so many things they need to focus on and so much that has to happen. They're often finding themselves going in in two or three or even 20 different directions. And I constantly say to them, Look, you need to focus. I particularly like getting an early morning routine. I particularly like having people that sort of routine that they sort of stick to, but I sort of say to them, if you can, by 11 o'clock in the morning, have achieved the one big thing that will move your business forward today, the rest of the day is yours, you can use it to fight fires, you can you can go out and relax. But you have to focus on that one big thing and getting that focus on the one big thing is often the difficult thing for somebody who's never had to sort of run a business before to get the head around isn't it

Anne Morrison 4:16

is an even you know, I had been excuse me itself and many, many years ago. And that taught me a lot. I didn't last very long because I was doing network knitwear design and things like that. And it was fun. And I enjoyed it. And I learned a lot. And I think one of the things that comes out as you say yes, though systems. One of the things that being a therapist is obviously your day is sort of plan because you have appointments. And whether that's online or face to face, so that in a way is sort of quite straightforward once you've got them but it's the rest of that but how do you fit that around the marketing, you know, the family life, that social side of things, excuse me and that sense of being the face of the business can be difficult for people, you know that people train as therapists because they want to help people, what we find is, once we've done that, we actually need to become sort of marketers, and business people. We're chasing invoices, if you're working with companies, for instance, or you are managing, if you have an any assistance of VA, possibly as you get bit a bit bigger to help with appointments and things like that, or if you have a physical office that you use, you know, you might have a receptionist. So there's all that aspect that comes into it, as well as you as you perhaps grow your business as well.

Stuart Webb 5:34

Yeah, yeah. Lots of things to think about. So, we often talk about this on it's not rocket science, it's about the valuable free action of the valuable free resource that you can use today to sort of, you know, get people to focus on something, what's the valuable free, actual free resource that you'd like to offer people listening now to help them get that thing done that they need to do today?

Anne Morrison 5:57

I have a an infographic, which takes you through the seven areas that you need to have things in place for and there's a sort of tip or an idea in each of those that might just jog people's ideas. Oh, actually, yes, I could do that. All right. Well, I hadn't thought about doing that. So that that's available from my website, and I can give you the link for that. So

Stuart Webb 6:14

and and and I guessing even though people are thinking to themselves, I want to know what that link is. So spell it out for us. Oh,

Anne Morrison 6:22

I haven't got that. You caught me out. It's, I have to I'll have to It's a

Stuart Webb 6:31

promise immediately after this. We will put that link into the comments below this on Facebook and YouTube and, and LinkedIn so that you can go straight to that link, but would just give us your website. And so

Anne Morrison 6:45

the website is Morrison coaching.com. And Morrison

Stuart Webb 6:49

coaching.com. All

Anne Morrison 6:50

one word. Yes. And Anthony.

Stuart Webb 6:54

We spell anna lorrison. I was gonna say

Anne Morrison 6:56

yes. Hey, Anthony. Morrison double, double arses mo double II s o n? Yeah,

Stuart Webb 7:03

there are names or one of those things I've learned in the past and that people will turn around and go, No, it's spelt the other way. And you think, well, they're about three different ways I can, personally so let's just make sure we get that. So what's the concept or the book or the programme that's been most impactful in your experience?

Anne Morrison 7:23

The concept? I mean, there's lots of I mean, apart from the therapy training course, which has huge impact, because you're obviously, I hadn't quite realised this when I went into therapy training that you actually do a lot of work on yourself. And surprisingly, oh, yes, I'm gonna change to be a coach and then doing other therapies. But apart from that, which had a huge impact. One of the things when I first started working as a coach in 2002 2003, a long time ago now was I joined a well known networking and referral organisation. I can't say the title if you want, I mean, I'm sure you've heard

Stuart Webb 7:56

as I'm sure we can all guess there are many of them. Now,

Anne Morrison 8:00

many of them this is this is this was the first and the biggest. And I joined that organisation. And whilst in at that time coaching, and I was living in Scotland, at the time, coaching wasn't really well known. And people were saying, People pay you for doing that. So a lot of the time was spent educating about about coaching. Anyway, I joined this organisation, and whilst I did get some referrals, what I did learn from it was actually how to hone my message, you know, get get out there, what I was wanting to work with, and who I was wanting to work with. And also the concept of, and again, this will certainly tell people about the organisation is that they've been a member about givers game, and about creating that sort of network of mutual support. And that actually has helped a lot in how I develop my business. So for instance, when I was first looking for office space, rather than just getting an office on my own, or, well, now, mainly working online, but I looked for an office that I could hire within another practice. So I actually worked in a chiropractic clinic and I used to room there. So that allowed me to get referrals from people who were coming in to see the chiropractor and from the chiropractor themselves. And and so that type of thing was informed by I suppose this idea of setting up networks, and also then setting up connections with other therapists potentially, and other businesses who might serve my client group.

Stuart Webb 9:27

And so really, two really powerful technique, isn't it to find people who are looking at the same audience or the same target market as you and work together? I know it's, I know, it's a difficult concept for a number of business people to get their head around because they'll say, Well, you know, they'll steal the customers but it was a sales mentor of mine many years ago said to me, you know, Stuart, you keep talking about the fact that we're both reaching for the same orange but I want the flesh and you want the skin so why I think work together. And I looked at him and when Potter brilliant concept to me when it's been true for years, but people don't look at it like that they don't think about how to work with other people, they think that it's a zero sum game, if I win, you lose. But in actual fact, there are so many ways in which we can both when, and it's a concept you have to get, you have to start to think more deeply about when you are trying to form the relationships that you've just been talking about, isn't it?

Anne Morrison 10:27

And certainly something that's that I work with clients with, about helping them to think about who they might, that pool of people might be, but also how they can then educate them. Because that that's that I think that's sometimes the thing, especially within the networking and referral pool, that, you know, people, yes, I can give referrals. And yes, people can give me referrals, then they almost forget about that education side of it, and helping you know, what to listen for, and how to ask and how to promote them.

Stuart Webb 11:01

Education of, of not only your audience, but also the people who can help you reach that audience is absolutely critical.

Unknown Speaker 11:10

At the time doing that,

Stuart Webb 11:12

brilliant, I love it. And I think it's a very wise thing, you know, for you to sort of focus on a little bit with people that are in that sort of space, because coaching is a difficult thing to get their head around, isn't it and explaining what it's going to do for somebody is absolutely critical.

Anne Morrison 11:26

Yeah. And we, we obviously do look at other things like money mindset, and how they, again, that issue for therapists is, I'm a caring person, I shouldn't have money for my services. But you know, no one wants to work with a starving therapist. So you know, if you're worried about where the next bills coming from, you know, that that can be an issue too. So we also work on the whole area of being self employed in a way and working for yourself.

Stuart Webb 11:55

I love it. I love it. Well, fascinating. And we could talk forever, but I guess we will not do. So the final thing that I really need to pose to you is, you know, this is my Get Out of Jail Free card. What's the question that I should have asked you? And then I haven't and? And what's what's the answer? So don't just give us the question. leave us hanging actually tell us what the answer to that one is. Okay.

Anne Morrison 12:19

Well, I was you did? Kindly let me know a bit about the questions beforehand. And I was thinking about this. Gosh, what? What could that be? And I think one of them, particularly with therapists, and counsellors is about burnout is how to prevent burnout as a self employed therapist or counsellor. And I guess it also applies to many self employed people, not just in the therapy field. And it was about pets how to avoid that. And I think that's an important area as well as to is self care. Brilliant. Because, yeah, that might, again, depends what self care is for that person. But it is things like he said about having a routine, which is helpful to have. It's also about blocking time in for you in your diary. And people go, what do you put leisure time in your diary? Well, yeah, because otherwise they get it gets ignored. Yeah, so. And that's also having things that you might like to do. And often, and this came from when I was working with clients on on weight issues, you have like a pump a list of things that they can do, if they've, if they've tried to not come to eat, there's something else that they can go and do. So that might be just reading a magazine that they enjoy, or, you know, having a nice cup of coffee and making that a nice occasion. Or it might be planning something longer term. So I was sort of thinking about that, I think will actually apply that to us as therapists as well. What are the things can you do, even if it's a small thing, and for some people that might be taking two or three minutes just to meditate, if that's what they like doing, it might be just going for a walk around where they live for a short walk. It could be you know, just changing their state signing up doing some yoga exercises and breathing or stretching exercises. And or it could be planning longer term holidays and breaks and things like that, that they can take. So there's lots of different things. But I think certainly therapists burnout or burnout as a self employed person is a real issue.

Stuart Webb 14:18

I love that and I think you're absolutely right. We far too frequently forget to book that appointment with ourselves. And we allow client administration marketing to take those time slots in eventually suddenly realise we haven't actually taken care of ourselves and you can't you know, a bit like the A bit like the thing on an aeroplane when they turn around and say put your own oxygen mask on before you help somebody else. You can't help other people if you're burnt out because you've been so busy trying to help other people. You have got to be top of your game and fresh and that means taking time for yourself.

Anne Morrison 14:55

It does and a lot of therapists because they got into it because they wanted to help people And again, it's I suppose it depends on on levels of empathy or however you want to describe it. But then when I was doing my training one of my trainers, you know, saying and telling me and those in that group, it were not, if you imagine your problems and issues and sort of black bags or a suitcase or something like that, you know, we're not there to carry other people's suitcases for them, we're there to help them empty that suitcase, and then get rid of it or carry it more likely and more easily. And I think sometimes a lot of counsellors and therapists actually end up carrying the load of the client issues. And that's really not what we're there for.

Stuart Webb 15:40

I love it. And I, I'm so grateful, you know, that it's so much discussion about mental health at the moment, you've brought that back to mind. Take time to be a friend to yourself in order to make sure that you're there to support your clients or customers. And and those people who love Brilliant, thank you very much for being on the podcast today. I really appreciate your time. And it our pan with an E Morrison with two hours coaching.com Go there, get the wonderful stuff that adequate you'll see she's got a fantastic history, and understanding of all things to do with coaching. Really quite rough, most impressive. And I've got to be honest, I've got so much admiration for the amount of training and everything you've done. I really appreciate you being on today. And thank you so much for your time. Isn't everyone if you would like to see more of what we're doing here on these podcasts, if you go to TCA dot FYI, that's TCA dot FYI, forward slash newsletter. Sorry, forward slash subscribe, you will see you've got a form that you can sign up to get notifications when we do these. And if you're interested in being guest, go to link dot the complete approach.co.uk That's link.co lat dot the complete approach.co.uk forward slash be a guest be a guest be a Gu S T. And that will get you the information of how you get onto these. And I really appreciate your time. Thank you so much for being with us today. I wish you all success with everything you're doing. And really, people I can't I can't thank you enough for reminding us to take some time out today to be a friend to ourselves.

Anne Morrison 17:24

Thank you very much for inviting me.

Stuart Webb 17:25

No problem. Thank you very much indeed. Thank you very much. Bye

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It's Not Rocket Science!
It's Not Rocket Science! Five Questions Over Coffee
The mission of It's Not Rocket Science! is to bring a new idea for building business to growth-hungry business leaders and owners who want to do more with less time and so increase their business and influence. We deliver actionable ideas using our “five questions over coffee.”