Your first 100 customers
Why your startup business is different to big businesses, what it is you should be focused on.
If you look at most big businesses, you see that they are focused on the end to end customer experiences. It's true in places like video, of Uber, and it's true of people like Airbnb.
In the beginning of your business, you cannot focus entirely upon that. Even in the days of, early days of Uber and Airbnb, they didn't have the end to end customer experience. They didn't have the technology to support it.
In the early days of Uber, you phoned, and you booked a cab, and then, people got on the telephone, and started trying to find a taxi company that would take you where you wanted to go.
In Airbnb's case, they showed a selection of places you could book, and then they went out, and when they got a booking, phoned around and tried to find somewhere that could accommodate that booking, with the sort of requirements that was had sent in.
Then they sent to you, by e-mail, a selection of places that you might choose from, that didn't quite match your requirements, but were good enough. There was no technology. So if you're building a business, and you're focusing on trying to get the end to end technology working, and you're spending all of your time on that, forget it.
If you get a booking for a webinar, instead of having the automated technology which books it, you just send an e-mail back. And that's the way you focus on making sure that the customer you have really wants to do business with you, because you're very, very focussed on personalising it, not through technology but through your personal experience.
That's the way you gather the first 10, 100, 1,000, 10,000 customers. You're focused on what you bring to them, and why they want to do business with you, not on what you can do to control the whole end to end customer experience of 100,000 customers.
Your differentiator, your thing that makes you different, is how you can interact and really please the person that you're trying to do business with you.
Here's how you can bring your business to THE next level:
1. Download my free resource on everything you need to grow your business on a single page
My approach is to provide you with tools, techniques and templates which have been tested and proven by me and hundreds of business owners like you to explode their business growth; get them "investment ready"; or develop a "prospectus for sale" to enable them to plan an exit. Here is a detailed breakdown of how you can grow your business to 7-figures in a smart and sustainable way. https://link.thecompleteapproach.co.uk/1page
2. Join The Complete Approach Facebook Group : https://TCA.fyi/fb
Connect with like-minded individuals who are all about growth and increasing revenue. It's a Facebook community where we make regular posts aimed at inspiring conversations in a supportive environment. It's completely free and purposely aimed at expanding and building networks.
3. Join our Success to Soar Program and get TIME and FREEDOM. : https://link.thecompleteapproach.co.uk/Success-to-Soar
If you're doing 10-50k a month right now: I'm working with a few business owners like you to change that, without working nights and weekends. If you'd like to get back that Time and still Scale, check the link above.
4. Work with me privately
If you'd like to work directly with me and my team to take you from 5 figure to 6 and multi-6 figure months, whilst reducing reliance on you. Click on https://link.thecompleteapproach.co.uk/DiscoveryCall tell me about your business and what you'd like to work on together, and I'll get you all the details.
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