Let’s be honest – selling isn’t easy. Unless you convince your prospect your product or service will give them the result they’re seeking, you won’t get the sale.
And what you say is often taken with a ‘pinch of salt’.
After all, we’re all sceptics these days.
So how can you almost instantly prove to the prospect you can deliver on your promises?
It’s actually much easier than you may think. All you need to do is use client, customer or patient testimonials.
Again, I can’t tell you how often I see businesses trying to sell and market their products or services without the use of testimonials.
You make your life very, very difficult if you don’t use testimonials. Testimonials have the power to get clients or customers by the handful.
And remember, ever since Amazon first created ‘reviews’ they changed forever the way people now buy.
And because of that, testimonials are even more important now.
And don’t think ‘my customers won’t give me testimonials.’ For example, our unique ‘Testimonials By T…
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