I recently wrote a newsletter about how using my scientific background helps me take a methodical approach to marketing experiments. I've found that applying scientific principles is incredibly powerful for learning and growth. My approach isn't just about accumulating facts; it's about embracing a systematic, evidence-based methodology to understand challenges, test hypotheses, and adapt strategies. It's about approaching every business decision not as a guess, but as an experiment, constantly observing, analysing, and refining. This scientific mindset has been invaluable in navigating the complexities of the market, identifying opportunities, fostering continuous improvement within my business. As business owners we are constantly making decisions, taking risks, and investing resources. But are we truly learning from those investments, or just spending?
The difference between rapid growth and stagnant plateaus often boils down to your learn rate. It's not j…
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