Here are 30 great ways to market to other professionals and businesses

Today we’ll take a look at how the kings of industry wine, dine and otherwise cajole prospects.

Most successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than a standard company branding advertisement. The same principles that go into putting together a high impact (and, often, high priced) ad campaign can be adapted to fit your needs with similar results.

Here are some ways to put together and execute a professional, effective advertising campaign:

1. Put together a short report that’ll you’ll automatically send to prospects when they contact you. This should include a short description of your business and what you specialize in. Don’t forget to include case studies, samples or other proof of your success.

2. Develop value-oriented yellow page ads.

3. Consider newsletters as a way of educating and informing customers about your industry and services offered.

4. Offer a free seminar, webinar or other lecture to build awar…