Who is Jacqueline?
Jacqeline Conway is a successful marketing strategist who understands the struggle of feeling stuck in a professional rut. After her own experience of hitting a plateau in her career, she decided to use her knowledge and expertise to help others in similar situations with Conway Consulting. Through seminars and events, they empower individuals to set new goals and find their direction again. Jacqeline's passion for guiding others through professional challenges has made her a trusted mentor in the business community.
Key Takeaways
00:00 University, career, plateau, need direction, success, stuck.
03:54 Many seek mentorship, achieve impressive business success.
09:37 Transitioned from marketer to coaching business while pregnant.
11:33 Key to success is exceptional service for clients.
14:55 Business success is about serving your customers.
Valuable Free Resource or Action
https://conway.consulting/manifestwithconway
A video version of this podcast is also at
https://youtube.com/live/dhacjffgiG4
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Transcript
Note, this was transcribed using a transcription software (and may not reflect the exact words used in the podcast)
SUMMARY KEYWORDS
Conway Consulting, Jacqueline Conway, brand strategist, marketing, music marketing, fashion marketing, search signature marketing, mentorship company, coaching, consulting, entrepreneurs, coaches, consultants, real estate, finance, insurance, professional services, plateau, goallessness, seminars, events, inspiration, personal development, manifest, masterpiece, sprint goal, workbook, challenge, service, entrepreneurship, inverted energy, mentorships.
SPEAKERS
Jacqueline Conway, Stuart Webb
Stuart Webb [00:00:20]:
Hi, and welcome back to It's Not Rocket Science five questions Over coffee. I'm delighted today, not only to have my coffee in front of me with, my bears on them, which are my my favorite bears in the world, But also to have Jacqueline Conway with me who is a marketer and brand strategist with Conway Consulting. She has a root a background in music and fashion marketing and has been working with comp clients through Coffee with their one day one sale a day club, bringing clients through their search signature marketing framework called The Brand Project. So, Jacqueline, Absolutely delighted to be here with you, and, thank you so much for spending a few minutes with us this morning.
Jacqeline Conway [00:01:06]:
Well, thank you. Thank you for having me. I'm excited to chat about, business and helping people and all the things. So it's Really? Great day to start chatting.
Stuart Webb [00:01:15]:
So, let's start with, let's start with what you do with with Conway. What what is what is who is it you're trying to help, and and and what's the problem they've got that you're trying to help them to overcome?
Jacqeline Conway [00:01:25]:
Sure. Sure. Well, do you mind if I set the table first and just explain what Conway is? Because I'm sure it's a little vague at this point for everyone. So Call Me Consulting is a elite mentorship company. It's, coaching, consulting, events. We do lots of different things, but Webb, support clients through helping them achieve their goals. And my husband, Dave, is the kind of I don't know. We call him the what do we call him? There's a really good slang that my team member calls him.
Jacqeline Conway [00:01:52]:
He's the show that makes the dough, so to speak. So he's the speaker. He's the coach. And then I, you know, help lead all the operations and marketing and product endeavors behind the scenes. So it's kinda like this, like, unification of us together. Like, both of us kinda bring our expertise, to the table to, you know, to create a really amazing experience for our clients.
Stuart Webb [00:02:13]:
And and who are those clients? What what what's the problem you're helping solve?
Jacqeline Conway [00:02:16]:
Sure. Sure. So our clients that we work with are typically already in business. So they're either entrepreneurs. They're potentially sometimes coaches or consultants. Lots of times, there's people working in the real estate real estate industry or finance or insurance, different kind of professional services like that. And the issue is that they're stuck. So typically, what will happen in life is, you know, you You go to high school.
Jacqeline Conway [00:02:40]:
You maybe go to university. You get a pro you get a job. You start working in your career, and it's almost like you start to plateau sometimes. It's like You need that goal or that, like, north star to direct you. And where people sometimes fall down is that they kinda knock down all these big goals and then they Start going and earning money income, have Stuart a family maybe, and then they suddenly Stuart of hit this roadblock where they're, like, not growing in the same way that they were before. And so I find when we run our seminars and our events, that's a common thread. It's something we hear a lot. It's like I've I've got some success under my belt, But I'm just stuck.
Jacqeline Conway [00:03:14]:
I'm not feeling inspired anymore. I've lost a bit of motivation. I need I need something to sort of, like, fuel my My mind and get me get me thinking differently, open up different ideas for myself. That's really common. So, the biggest challenge is really, Like, as we say, Coffee, goallessness. Because if we don't have this, like, really exciting, direction that we're moving toward, we don't We don't have that motivation and inspiration to keep going.
Stuart Webb [00:03:43]:
And and and what are the the the the the the clients you work with? What five they tried Before the hasn't quite worked Yeah. The decision about what you're doing with them in Conway.
Jacqeline Conway [00:03:54]:
Yep. Good question. I would say, Like, lots of them have done over programs or mentorships, like maybe they've done some mindsets, you know, work before. Maybe they've read a lot of books or they've gone to seminars. And so it's not that they're not trying to kind of solve this problem, to, like, really fall in love with a goal or to really get clear on their purpose and Some of the deeper understandings about life for themselves, they are doing these things, but sometimes it just the penny hasn't dropped yet. And suddenly they come into our ecosystem, into our sphere, and they hear information in a whole new way, and suddenly it starts to land. And Truly, you know, not to brag, we do get some really amazing results coming out of our client base. Five, we've seen people come in that are making, you know, maybe 8,000, $10,000 a month in their business.
Jacqeline Conway [00:04:35]:
And Today, they're over half $1,000,000 a month. That's one client that's been with us for about 3 years. We've got somebody that had our a successful finance, Webb management firm and started working with Dave and did a one day seminar and made over 350,000 in a single seminar. You know, we're seeing these, like, this explosive growth, and those results are are common. Like, there's many stories I could share about this transformation. And I think it's just The delivery mechanism of how we present the material. So if you are trying to, like, improve improve your life, improve your business, Coffee that sense of, like, ownership and growth in yourself and you're typically going after that. Coming into Conway seems to just sort of speed that up.
Stuart Webb [00:05:18]:
That's brilliant. That's absolutely brilliant. And I know, you have got a, an offer which would help people to understand a little bit about So which I'm gonna put on screen now. Webb, Stuart talk to us about what this is, in terms of, a quiz, I understand.
Jacqeline Conway [00:05:35]:
Well, it's a 21 day challenge, and it's called well, we have manifest with Conway. It's a 21 day manifestation challenge. And the whole thing is predicated around going after what I what we like to call like a sprint goal. So for the next 21 days, you set, you know, like a challenge for yourself, and it's over personal experience. You don't have to share it with anybody and you choose it yourself. It could be I wanna land, you know, 10 clients in the next 21 days. It could be I wanna, like, Reboot my personal brand in the next 21 days. I want to revolutionize my health.
Jacqeline Conway [00:06:04]:
I mean, you could you could do whatever you want with it. And, so you select that. There's a beautiful workbook that'll help you do that. It has prompts. It helps you work through what that goal is gonna be for yourself. And again, it's not daunting. It's just 21 days. That's it.
Jacqeline Conway [00:06:16]:
And then we'll email you every single day for those 21 days to keep you accountable, remind you to to do the, you know, the challenge work that's included in the workbook. And it's just our gift to help people start to to get that goal and start to feel maybe some of that inspiration that they might be missing right now.
Stuart Webb [00:06:32]:
Sounds, yeah, sounds like something we should avoid doing, actually, to be honest. And, maybe maybe we'll we'll try and encourage a few more people to get on to the to the to the website and, and pick up, that challenge to try and push push through through that. And it sounds like you get some really great results.
Jacqeline Conway [00:06:49]:
That's right. Great results with this challenge. Even, you know, people that send us, you know, their their wins. Someone said that they had, like, Dropped, like, weight. Some like, some people use it for weight loss. Someone was saying that they landed x number of clients, even internally in our team, we used it for a particular launch as a team. We were five, let's use the 21 day sprint model to, like, help us, like, do this launch and then we had, like, the best results we ever had. Because what it does is it just starts to focus your mind to and then To the exclusion of noise.
Jacqeline Conway [00:07:23]:
You know? It's just like, okay, I'm really gonna go all in on this 21 day sprint for myself. And I'm gonna ignore any other Ideas that Five that are trying to pull at me right now. Because as you know, like, we can get distracted. Our focus can get pulled around. Right? And so what this does is it really helps you what we like to say, it's like five extra focus. It's like it helps you just 0 in on this, like, one thing that you really wanna accomplish and achieve, And it just takes all this powerful energy in your mind and focuses it. So that's what it'll help people do.
Stuart Webb [00:07:52]:
Love it. I love it. I encourage people to get on to conway.consulting, forward slash manifest with Coffee, and have a look at that challenge. Is there is there a a a book or program that sort of began to spark your interest in how to help people do this? Was there something which the original, original thing that that got you to this, I think you'd like to share with the audience.
Jacqeline Conway [00:08:15]:
Yeah. Sure. Well, you know, Dave and I have an interesting story. So, like, I used to work in music marketing. Dave used to actually be a carpenter. So we had very different five, about 6 years ago. And Dave was has always been interested in personal development and Read a lot of, like, Napoleon Hill's work and Earl Nightingale's, and Bob Proctor was his, like, all time favorite. And he Said to me in 2017, he's like, you need to come to we need to go to the seminar Webb in LA with Bob.
Jacqeline Conway [00:08:43]:
And me being sort of five the burnt out, tired mom, I was just five, like, you can go to the seminar. I'll come with you, but I'm just gonna go to the beach. You enjoy it, and then, like, we'll hang out at night. He's like, no. No. No. No. That's not how this works.
Jacqeline Conway [00:08:55]:
Like, We go to this together. And I was like, okay. Because I've always, you know, I've always been supportive. So we went to the seminar together with Bob, and we kinda mark that Seminar is, like, really the the date when our life really transformed. So that was the date when Dave decided to become coach, And I remember leaving that event and being just sort of, like, observant of my life at that point. It was almost like I was like, yeah. Why am I doing the things I'm doing? Why am I why am I, thinking I've got everything figured out when I Clearly don't. You know? It it was a very humbling experience, and it was also just, this opportunity to zoom out and really look at my life.
Jacqeline Conway [00:09:37]:
So one day we had the decision to become a coach, I'm a bit an event marketer, and so I said, well, I'll help you. I'll help you with your business. And here I am, you know, years later kind of running the company, but, I was like, I'll help you run, you know, seminars and workshops and, you know, I know that world. You know, I've been in events marketing world for over. So I I'll help you with that. And, you know, he was still working as a carpenter, and then we ran the seminar together. It was actually This the last day of my my very last day of my previous job was the 1st day of was the day of our 1st seminar, which is kind of poetic in a way. And, it was because I was pregnant.
Jacqeline Conway [00:10:12]:
I was going on maternity leave. So that was, like, my last day of work and that was our 1st seminar. And remember Dave tells the story really funny, but he's like, I installed a kitchen that day as a carpenter and I made $400. And then that night, I went and did a personal development talk, And I made $20,000. And, like, we sold 4 clients for $5,000, and that was, like, our first event. And so it was kinda like, wow. You know, there's A real opportunity here not only to help and serve people, but to earn the income that we want and to, you know, put all these amazing skills we have to work as well. So that was our very first event, Webb.
Jacqeline Conway [00:10:47]:
And now flash forward to today and, you know, we work with hundreds of clients. We've served thousands of people. We produce mastermind events all over North America called freedom mastermind and vision maker, and we do these amazing events for people. And, it all started because somebody asked us to just dream, which is really, really cool. So that's why we tell people to do the same thing. Just Start to think, start to dream again because you can let yourself go free for a little while and suddenly, like, a lot of magic can start to pour in.
Stuart Webb [00:11:18]:
I love the story. There must be a question at the moment that you're wondering why I haven't asked you. So so my 5th question to you is is what's the question I should by now have asked you? And, obviously, once you worked out what that question is, you really I'd really love you to answer it for.
Jacqeline Conway [00:11:33]:
Sure. Sure. I would say the question, An important question that any person can ask themselves in business is, well, what's the key to my success? Ask them to themselves, like, who I coffee is the key to my success. And if I was to ask myself that question, what has been the key to our success thus far and what I think will continue to be the key to our success is service. Always focusing on the service of others, helping them gain the knowledge and understanding of, What's what's holding them back? Five, that when I mentioned goallessness being one of the main things that holds people back a lot of the time. And I know that when we lean into this idea of providing exceptional service, excellence in service, just everything falls into place because It's really not about me or the founder. It's always about the clients. It's all about the people.
Jacqeline Conway [00:12:23]:
So we just always keep top of mind What is the best thing for our clients? What's the best experience we can possibly create? How can we surprise and delight people all the time? How can we make them feel seen and heard and appreciated and just put as much energy and effort into into them as we can. So that's what I feel are key to success is, but I think everyone should ask themselves that question.
Stuart Webb [00:12:46]:
Hi. It's a brilliant question to ask. Actually, I really love the idea of asking that question. What is this? And and so many businesses, I think, fail To do that, I I I, I've I've worked with a with a couple of business owners recently, and the first question I asked is, so So what is it that you do which is which is different to others? Why are you in the business? And when they don't give you an answer, you know that Somehow, there's not gonna be the sort of legs to really drive through to some scale, is it? Because people, if they don't have that passion, if they're not keen, if they don't really recognize What they're gonna do to sort of change the five of other people and how they're there to serve them. They can never ever make a success of what they're trying to do.
Jacqeline Conway [00:13:27]:
That's right. Well, a lot of problem a big problem in entrepreneurship is what we like to describe as, like, inverted energy, where people worry too much about themselves And they don't just release their passion and their and their service into the market because if you're struggling with something, if you're having if you're if you're, Five doubting or if you're, like, feeling fearful about I'm not making enough money this month, I'm not serving or I'm not the money's not coming in or something like that. That just means that you're just thinking about yourself. And if you were to go out and just start to serve others and release energy out into the market, the money will come in. It's just just how it works. You deliver service. The money comes in. Is it always to the direct five that you serve in? Not always.
Jacqeline Conway [00:14:08]:
That's always been our experience. Sometimes, honestly, this is kinda nuts, but We'll do workshops for thousands of people, and not very many people will sign up for mentorships. And then suddenly, 5 clients will just come out of the woodwork, Hi, elite clients, and we're like, well, this is very interesting. I mean, that's kind of funny, isn't it? And so We always look at those situations and we always analyze them and we're like, well, how come this didn't necessarily attract the people, but they still came anyway? So you always have to just look at Are you releasing energy? Are you just in service of people? Are you are you, inverting your energy? Or, you know, anytime we have fear, doubt, worry, That just means we've just entered into a state of almost five selfishness. And it's like, well, no. Just get out there and help somebody, and suddenly the problem will likely just go away.
Stuart Webb [00:14:55]:
Well, you hear it heard it here. You know, if you're not in business, to help others, if you're not thinking of your clients first, If you're not thinking what it is you're there to do to serve your customer, you are burning out, and, you need To rethink why you're in business, and I love that message. Jacqueline, I really I really love the energy you've given off today and the way that you put that. I think it's it's fantastic. Thank you so much for just spending a few minutes with us today talking about that. I am just gonna invite people. If, if there is, If you wanna get an email from me on a Monday, it goes out on Monday telling you who's coming up on the podcast on Tuesday so that you can prepare to To watch these brilliant show and catch up with past issues, please go on to our newsletter. That's at link dotthecompleteapproach.co.ukforward/newsletter.
Stuart Webb [00:15:49]:
That's link.thecompleteapproach.co.ukforward/newsletter, And and get yourself on that list so you too can hear brilliant people like Jacqueline come here and tell us about the wonderful things they're doing Jacqueline, thank you so much for spending a few minutes with us.
Jacqeline Conway [00:16:05]:
Webb We
Stuart Webb [00:16:06]:
really appreciate the time you spent.
Jacqeline Conway [00:16:07]:
Thank you very much.
Stuart Webb [00:16:09]:
And, look, we'll we'll we'll we we'll keep in touch. We'll see what other things you're up to at Conway Consulting.
Jacqeline Conway [00:16:16]:
Sounds good. I love it.
Stuart Webb [00:16:17]:
Speak to you very soon.
Jacqeline Conway [00:16:19]:
Take care.
Five Questions Over Coffee with Jacqueline Conway (ep. 97)