Who is Helle?
Helle Brodie is an insightful entrepreneur who intimately understands the challenges faced by business owners in today's fast-paced world. Acknowledging the widespread issue of burnout among entrepreneurs—characterized by stress, overwhelm, and sleepless nights—Helle champions the cause of work-life balance and mental well-being. She recognizes how the pressures of entrepreneurship can spill into personal life, affecting friendships, family, and even self-care routines. Driven by the need to transform chaos into mastery, Helle is committed to helping fellow entrepreneurs navigate these hurdles, ensuring they remain at the top of their game without sacrificing their well-being.
Key Takeaways
00:00 Entrepreneurial Burnout: A Common Struggle
06:08 Beyond Step-by-Step: Entrepreneur Growth
08:06 "No Magic Button in AI"
10:00 "Overcoming Fear for Better Decisions"
13:56 "Entrepreneur Resource Access Steps"
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Transcript
Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)
SUMMARY KEYWORDS
Business success coach, Entrepreneurs, Freedom in business, Livelihood, Business transformation, Chaos to freedom, Time freedom, Financial freedom, Internal freedom, Entrepreneurial burnout, Stress, Overwhelm, Sleepless nights, Pressure, Self-doubt, Loss of confidence, Creativity, Business mastery, Safe zones, Working harder, Chasing opportunities, Unconscious blocks, Success mindset, Growth mindset, Conscious mind, Unconscious mind, Entrepreneurs Freedom Formula, Autopilot business, Self-discovery, Alignment
SPEAKERS
Helle Brodie, Stuart Webb
Stuart Webb [00:00:00]:
So yes. Hi, and welcome back to It's Not Rocket Science five, questions over coffee. I've had some technical difficulties today, although, to be honest with you, it's probably not the coffee that's causing it. I'm delighted, however, to be here with Hela Brody. Hela is a business success coach. She really specializes in working with entrepreneurs, to create freedom in their business and their livelihood. It sounds absolutely fantastic. She's been an entrepreneur herself for thirty seven years in two vastly different industries.
Stuart Webb [00:01:00]:
I'm sure we're gonna get into that. And she's really got an intimate understanding of the complexity and, I believe, the simplicity business. So she's gonna help us to understand exactly how we can transform our businesses from a state of chaos to a vehicle for freedom. That's time freedom and financial freedom and the internal freedom to savor the life. So, Hela, welcome to the podcast. I really am looking forward to this, and, I'm looking forward to having a conversation about how you're gonna help us to transform these, these complex piece into something simple we can all enjoy.
Helle Brodie [00:01:36]:
Absolutely. It's wonderful to be here, Stuart.
Stuart Webb [00:01:39]:
Terrific. So, Helen, let's start with the the first question I would start with, and that's just try and describe to us, if you can, the the the person you're trying to help. I mean, you've mentioned there are things like freedom, and I think we all can all identify that sometimes as a business, we don't feel as if it's a freeing thing. So tell us about the sort of the sort of person you're trying to reach to help with these, with these problems.
Helle Brodie [00:02:02]:
Right. So so fifty percent of entrepreneurs admit to struggling with burnout. You know, it's the stress, the overwhelm, the sleepless nights. You know? And the the the pressure can feel exhausting and and all consuming. And, you know, it creeps into your friendships. It creeps into your family life, and it like, it even creeps into that gym membership that you promised that you'd start using next week. So as entrepreneurs, we know that we need to master our business. We know we need to be at the top of our game, and yet we've created a state of chaos in our business.
Helle Brodie [00:02:40]:
And after a while, it starts to starts to wear on, our our self belief, you know, and and and we we quietly start to doubt whether we can really do this, whether we're really cut out for this. Right? And so, you know, when that self doubt creeps in, we, we start to lose our confidence, We start to lose our clarity, our energy, our drive, and our creativity. And so I'm here to help people get all of that back.
Stuart Webb [00:03:18]:
Terrific. I'm I'm sure that you find there are, people who try to do things to help themselves in these situations. I know I come across people. I'm a I'm a big fan like yourself who sort of try and help people find ways in which to make their business something which runs on autopilot. And I know they've tried a hundred different things. They've tried the courses. They've tried the books. They've tried, a thousand and one things.
Stuart Webb [00:03:41]:
What what are you seeing that people, have tried before they sort of find somebody like you to help them to to produce that sort of that sort of, unblocking, in their in their business?
Helle Brodie [00:03:53]:
That's a great great question, Stuart. So typically what I find is that they go back to what feels safe. You know, they've looked at the courses, they've looked at, read books, they've, you know, gathered all kinds of knowledge. And so they go back to what feels safe because quite often they're feeling like they're sort of on the edge. Right? And so, you know, what feels safe? Well, working longer and harder feels safe.
Stuart Webb [00:04:19]:
Yeah.
Helle Brodie [00:04:20]:
Yeah. You know, chasing every opportunity out there feels safe, because this is what's got them to where they are now.
Stuart Webb [00:04:28]:
Yeah.
Helle Brodie [00:04:28]:
The challenge is that what's got them to where they are now isn't necessarily
Stuart Webb [00:04:33]:
It's taken to where they are.
Helle Brodie [00:04:34]:
To the next level.
Stuart Webb [00:04:36]:
Yeah. Yeah. Absolutely.
Helle Brodie [00:04:38]:
Yeah.
Stuart Webb [00:04:38]:
Now I think I think you've got a really valuable free offer that you are gonna give to the and I'm just gonna let everybody know, know that, we're gonna put this in our vault. So you don't have to remember this. This will be in the vault, so you'll see it. But Helen's got a really valuable offer to help people with this. So, Helen, can you tell us about the the really interesting offer that you've got that you're gonna help with today?
Helle Brodie [00:05:02]:
Yeah. It's called the Entrepreneurs Freedom Formula. Wonderful. What it is, it is it, outlines 10 areas of your business that, I can say you should, you could look at. It would be advisable to look at to create freedom in your business. Time freedom, financial freedom, and the free the internal freedom to really savor your life. Because we know that working longer and harder and chasing absolutely every opportunity isn't necessarily what works. You know? And Mhmm.
Helle Brodie [00:05:35]:
You know, one of the things that that I can't give you the the 10 steps to is one of the keys is really aligning your conscious and your unconscious mind. Now I I can't I can't offer that as a free resource difficult thing to do on your own. Right? And that's one of the keys to how I'm able to help people, really get to the next level in their business, create that freedom, and, and move forward. Live life with new dreams.
Stuart Webb [00:06:08]:
So these so the 10 steps that you're you're hearing here, this is this is the outline that people can start to understand. But but, really, that's that's not the end of the journey, is it? What we're talking about here is something which you've gotta partly self discovery, but also that's something that you've got to sort of understand exactly how to apply these things. I often think that that's one of the failures that we have as as entrepreneurs. We see a formula, we see a set of steps, and we go, well, I'll just implement those as they as they are, and they'll just work. And that's not the whole story, is that?
Helle Brodie [00:06:36]:
Right. Right. Because because, I mean, the so when I talk about the the, unconscious blocks that that that are holding you back from your progress, You know? I mean, so we've heard all all heard about mindset. You have to have a success mindset and a growth mindset, and that's all very true. This goes one level deeper than that because our in our conscious mind, we we set our goals. Our unconscious mind is the part of our mind that acts actually helps us achieve our goals. Mhmm. And until we have those two things aligned, it's gonna be really hard to achieve your goals and do everything that you wanna do without working longer and harder and pushing and struggling.
Helle Brodie [00:07:19]:
So so it creates ease and flow in your business. Now you still have to have a work ethic because growth and change don't happen on their own.
Stuart Webb [00:07:29]:
You know what I mean?
Helle Brodie [00:07:29]:
I'm sure you've heard a lot of people talk about, oh, it's just so easy. You know? You just think it and think positive thoughts, and all the good things in the world will will come to you. Well, that doesn't necessarily happen. And when we I'm I'm trying to be kind. So when we align our with our unconscious minds, then it becomes a lot easier because we're not we're not self sabotaging us ourselves. We're not keeping ourselves from achieving the goals that we really want. I mean, this is what we really want.
Stuart Webb [00:08:06]:
So Yeah. I I I absolutely know what you mean, and I think it's something we too often, we we too often, we sort of look around and go, oh, there's there must be I'm just looking for the magic formula. And, you know, I was talking to somebody about AI, and they went and, and we were discussing sort of, you know, AI in the business and and how to automate something, and they went and and is that when the magic happens? And I went, no. There's no magic. I'm sorry. There is no magic. There is there is hard work and, you know, there was there is this sort of, you know somehow there was this belief that somehow I I I just push that button. Everything just happens, doesn't it? It just all becomes nice and funky, and that's just not the way the the world works, does it? Right.
Helle Brodie [00:08:45]:
Yeah. There's no I call it the easy button. There's no easy button. Right? You know, big red button where you just push it and everything happens beautifully and miraculously. You know, wouldn't wouldn't that be nice? And if if there was, everybody would be doing it, and we'd be looking for something else, wouldn't we?
Stuart Webb [00:09:03]:
Terrific. That's a great message, and that's a great way to great way to segue into my next my next question to you. There must have been something, a a book, and we talked a little bit about it at the beginning when I gave the introduction about sort of your journey from from vastly different, industries. Can you was there a was there a was there a point in your life, a book, or a program or something which brought you to this understanding? How did you get to where you are now?
Helle Brodie [00:09:28]:
Right. Well, I mean, it it wasn't a book like, I do have a favorite book, or a book that that's been very significant in terms of my beliefs and my growth.
Stuart Webb [00:09:39]:
Please tell us.
Helle Brodie [00:09:40]:
And and I'll you know, give me a second. So that my process to get from from one industry to to another was that I real recognized that, my clients in in the other industry were not always making, what I would say, rational decisions.
Stuart Webb [00:10:00]:
Mhmm.
Helle Brodie [00:10:00]:
They were making decisions out of out of fear and scarcity. And and I had great solutions to offer them, and they agreed until it came to down to the bottom line. And so until well, and I'm sure you've come across those people as well. And so as I dove into that, I came to understand that that they were living in stress, overwhelm, fear, anxiety. They may not have shown it on the outside, and that's where their decisions were coming from. So in my other business, my goal was to create a better world, you know, and that was more that was primarily environmentally. And I realized that if I wanted to, create a better world through that industry, the best thing I could do will help the people in that in so that's it's kind of a roundabout way for how I got to where I am. And and, you know, I promised you that I would I would tell you about a book that's been particularly significant for me.
Helle Brodie [00:11:11]:
It's called, Unstoppable Self Confidence by Andrew, by Andrew, Leadham. And so the the most valuable lesson in that, or the most valuable lesson that I've taken from that is wrong with you. As an entrepreneur, when we don't succeed, when something goes wrong, you know, you start thinking, what's wrong with me? Why can't I do this? Why can't I figure it out? Valuable resource that says, really, there's nothing wrong with you. And what he does is he helps us to, think the way the 1% do. The 1% who all who who achieve their goals, who have success, who live life on their terms. And it all comes down to there's nothing wrong with you. And so it's a beautiful resource that that, I mean, it's a it's a great book. It's it's fascinating, and it certainly opened my eyes in in many areas.
Stuart Webb [00:12:14]:
Well, it's not one I've come across. I'm glad you've introduced it to me. I should be checking it out because that is a hugely valuable step forward for all of us. But let me get to the right to the to the question I've got for you here, which is I'm sure you've been thinking for all this time where you you've been talking away and thinking, well, the the question he question he should be asking me is is so critical. Why when is he gonna get to that one? Well, I'm gonna give you the opportunity of telling me what the question is. And then, obviously, when you've posed the question, well, you're gonna have to answer because I really don't know what the question is. So, therefore, Helen, what's the question I should have asked you in these last few minutes you really think I should have asked?
Helle Brodie [00:12:52]:
So the question is why do I think it's so important for entrepreneurs to thrive? Because I work with entrepreneurs, So why is it so important for entrepreneurs to thrive? And so I I truly believe that entrepreneurs hold the key to our future. They're a huge part of our economy. They're the movers and shakers of the world. Right? They're nimble. They're resourceful. They're creative. You know? And and and they're great adjusting. They're resilient.
Helle Brodie [00:13:28]:
They're adjusting to what you've called the the new normal. Right? Big corporations can't adjust. They're they're not as nimble. They're not as creative. They're not they're not as passionate. Right?
Stuart Webb [00:13:42]:
Yeah. Yeah. Yeah.
Helle Brodie [00:13:43]:
And so I believe that when entrepreneurs thrive, they they create a better world.
Stuart Webb [00:13:50]:
Wow. What a what a So that's
Helle Brodie [00:13:53]:
why I wanna work with entrepreneurs.
Stuart Webb [00:13:56]:
Hello. That is just such a fantastic just such a fantastic I'm gonna say no more because I think you have ended that, and given us something to think about, during the rest of today and tomorrow. If you're an entrepreneur, you hold the key to the future. So I wanna reach out to you and say, you probably need to go on to, within twenty four hours, we will have Heller's resource at this link, and I would get onto it. I would start looking at those 10 steps immediately because I think you, need the, need to be able to get in and tap into some of this wisdom. But, before you do that, you need to go to this link, which is www.systemize.me/subscribe. That puts you on the newsletter list. You know that you get an email from me just once a week that actually tells you about who's coming up on this podcast recording each week.
Stuart Webb [00:14:56]:
And you have the opportunity to get on, listen to it live, and if necessary, dive in and ask questions of great experts such as Heller and, really understand how to make your business move that one step forward that you need to make it move each day. But remember to get on and have a look at the stuff that Heller will have, to help you to do that. Heller, I wanna thank you for taking a few minutes out of our of your valuable time and giving us your your wisdom for us to to take away and think about and to really sort of dwell on. And I appreciate the fact that you've, given us that very valuable free advice, today. So thank you very much for doing that.
Helle Brodie [00:15:35]:
My pleasure. It's been an honor to be here with you today.
Stuart Webb [00:15:39]:
Brilliant. Thank you, Helen. I really appreciate it.
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